RichRelevance 2017 Client Advisory Summit: The Full Spectrum of Personalization

EMEA and US events bring together leaders innovating the omnichannel customer experience
for HP, Macy’s, Tesco and others

San Francisco, CA – February 27, 2017 — RichRelevance®, the global leader in omnichannel personalization, today announced its 2017 Client Advisory Summit series in the U.S. and EMEA. The conferences will showcase the future of the retail customer experience – with a focus on the people and brands using data and technology to elevate every aspect of shopping. Speakers include customer experience leaders from HP, Macy’s, Tesco, Accenture and others, as well as noted digital marketing gurus Bryan Eisenberg and Damian Ryan.

Both events will provide attendees with practical tools and strategies for transforming RichRelevance’s technical achievements, including a decade’s worth of innovation in machine learning and artificial intelligence (AI), into superior, full-spectrum customer experiences that deliver business impact. The conference will also introduce significant business intelligence enhancement to the Relevance Cloud™ personalization platform, and go deep on RichRelevance’s new Find™ product that powers and personalizes product search in tandem with personalized browse and navigation, content and recommendations.

The 2017 Client Advisory Summit series kicks off in London on February 28 – March 1 and then moves to New York City on March 9. Highlights include:

Client Advisory Summit 2017 EMEA

  • Located at the award winning Sopwell House, the RichRelevance EMEA Client Advisory Summit is the only European forum dedicated exclusively to the subject of omnichannel personalization.
  • The 2017 event features customer presentations from Tesco, the Book People and Media Markt, Russia.
  • Additional keynotes include digital marketing expert, Damian Ryan, author of ‘Understanding Digital Marketing”, and Accenture’s Managing Director of Interactive, Christine Connor.

Client Advisory Summit 2017 US

RichRelevance’s U.S. Client Advisory Summit assembles an all-star list of retailers at the trendy APELLA event space.  Customer presentations include HP and Macy’s.

  • Bryan Eisenberg, an internationally recognized authority in online marketing and New York Times best-selling author, will keynote the morning session.

Accenture’s Jeriad Zoghby, Global Lead for Personalization, will deliver a keynote on the Future State of Personalization.

“Personalization is not a campaign or a point solution; it is a strategic initiative that evolves every touchpoint around the customer,” said Eduardo Sanchez, CEO of RichRelevance.  “The 2017 Client Advisory Summit series provides retailers with a chance to learn directly from the people who are designing the next generation of end-to-end personalized experiences that combine data with AI, beacons, IOT sensors, wearables and other cutting-edge technology to stand out and delight consumers.”



Renee Newby



Double Award Win for RichRelevance and Shop Direct at the Retail Systems Awards 2016

Last night RichRelevance and Shop Direct were crowned as leaders at The Retail Systems Awards at the Millennium Hotel, in Mayfair, London.

RichRelevance won ‘Online Solution of the Year’ for its personalisation project with innovative retailer, Shop Direct. The winning solution was chosen for the superior online shopping experiences created for customers. Shop Direct were also crowned ‘Retailer of the Year’ for their Personalisation initiatives with RichRelevance.

Retail Systems Awards

Now into their 11th year, the Retail Systems Awards recognise technology excellence and innovation within the retail sector. Winning entries come from retailers and technology suppliers who are leading the way in areas such as mobile, online, payments, loyalty and personalisation.

The awards ceremony was attended by retail and technology industry leaders from across the UK. The Retail Systems’ judging panel included Clare Joel, Head of IT, French Connection Group, Nadine Sharara, E-Commerce & CRM Director, Moët Hennessy, Sharon Peters, Programme Manager International Supply Chain, Marks and Spencer and Michelle Stevens, Editor, Retail Systems.

Congratulations to all the other winners of the Retail Systems Awards. A great night was had by all and we’re proud to have been among other industry leaders from across the UK at the awards ceremony in Mayfair, London.


Book People Case Study

With one of the largest direct competitors, Amazon, Book People needed a solution to wow customers through creating innovative and personalized experiences, without presenting the customer with too much choice.

Read the case study to learn how Book People implemented both Recommend™ and Engage™ to improve conversion rate and remain competitive.

Download Case Study

Bay Crew’s Chooses RichRelevance for Real-Time Omnichannel Personalization

Relevance Cloud™ platform with Recommend™ and Engage™ presents the most relevant, data-driven content and product recommendations in real time

San Francisco, CA — July 18, 2016 — RichRelevance®, the global leader in omnichannel personalization, today announced that Bay Crew’s Co. Ltd. (Headquarters: Shibuya-ku, Tokyo), a leading Japanese omnichannel apparel retailer, has selected RichRelevance to power a personalized shopping experience for customers.

Bay Crew’s strategically adopts leading-edge technologies earlier than its competitors to drive its phenomenal growth in the Japanese apparel industry. The company has chosen RichRelevance’s Relevance Cloud™ platform with Recommend™ and Engage™ to further accelerate this growth and advance its omnichannel initiatives by providing unparalleled real-time personalization across all customer touchpoints.

With the Relevance Cloud, Bay Crew’s gains a powerful personalization platform that makes real-time decisions by leveraging omnichannel information, including data that came into the platform less than a second earlier. RichRelevance Recommend uses more than 150 advanced algorithms to recommend the most relevant products in real-time for each customer based on past purchases, behavior and preferences. Machine learning and deep learning techniques select the best performing algorithm for every shopper interaction.

Similarly, with Engage, RichRelevance’s powerful machine learning engine determines the personalized content best suited to each shopper in real-time – at the moment when the shopper interacts with Bay Crew’s via various omnichannel touch points.

“We believe omnichannel strategies are critical to Bay Crew’s continued business growth,” said Mr. Murata, a board member and executive officer at Bay Crew’s. “To achieve our aggressive growth plans, both online and in the store, we decided that it was very important to adopt the most advanced personalization technology. So we have chosen RichRelevance.”

“RichRelevance successfully supports leading apparel e-commerce sites and omnichannel initiatives in the US and Europe,” Mr. Murata continued. “The company offers unparalleled technology and is already demonstrating impressive results for other e-commerce retailers in Japan. Moving forward, we would like to be recognized as a leading-edge RichRelevance client by realizing real-time omnichannel personalization earlier than our competitors in Japan.”

Additional News Facts

Bay Crew’s Co., Ltd. has rapidly grown its e-commerce business very rapidly, and plans further investments to build its industry leadership. The company has a very strong mobile sales channel, and needed an advanced end-to-end personalization solution – rather than a simple “recommendation tool” – to leverage this advantage and realize true omnichannel personalization across site, mobile and store.

The company selected RichRelevance after a thorough evaluation based on Recommend’s real-time algorithms and machine learning engine, powerful merchandising capabilities and easy-to-use dashboard. RichRelevance also offers a suite of merchandising tools that are important for Bay Crew’s. These provide the control to manually fine-tune recommendation strategies and site placements. RichRelevance also features multivariate and A/B testing strategies and intuitive report to assess status and impact of recommendations within minutes.

“We are continually investing in Japan, including the recent release of our localized platform and the debut of our 12th data center in Tokyo,” said Eduardo Sanchez, President and CEO of RichRelevance. “It is an honor to welcome Bay Crew’s as our newest client in the region, and we’re excited to work together to deliver innovative, effective omnichannel personalization as a valued technology partner of Bay Crew’s.”

About Bay Crew’s Co. Ltd.

Bay Crew’s is a leading apparel company in Japan. The company markets total fashion products for both men and women, including planning and manufacturing through sales at the company’s e-commerce shop and stores. It also operates restaurants and sells furniture as part of its life-style offering.


Renee Newby

BPR for RichRelevance



Dinos Online Shop Selects RichRelevance for Real-Time Personalization

Dinos replaces their existing in-house system with Relevance Cloud™ and Recommend™ to present the most relevant, data-driven product recommendations to customers

San Francisco, CA — July 18, 2016 — RichRelevance®, the global leader in omnichannel personalization, announced that Dinos Cecile Co. Ltd., a leading Japanese catalog and television shopping company, is using RichRelevance to power an innovative and personalized online shopping experience. Through RichRelevance, Dinos can now tap into real-time data to present highly relevant content and product recommendations that help shoppers find what they need—quickly and easily—as they shop online.

“RichRelevance provides the real-time personalization platform that we need to grow our business,” said Yoichi Uzu, Executive Officer and a Director of the board at Dinos Cecile. “Their technology and expertise ensures we are providing a relevant and meaningful shopping experience for our customers. Our ultimate vision is to extend content and product personalization across our site, call centers and TV programs, and RichRelevance is the right partner to help us get there.”

Dinos has replaced their existing in-house system with RichRelevance’s powerful Relevance Cloud™ platform and Recommend™ solution. The Relevance Cloud gives Dinos access to all the core personalization capabilities required to deliver a winning customer experience. This, combined with RichRelevance’s Recommend product, allows Dinos to collect all data and apply a powerful machine learning engine to select the most relevant product recommendations for each customer interaction. RichRelevance also offers a powerful suite of merchandising tools that allows Dinos to easily fine-tune recommendation strategies, execute multivariate and A/B testing, and assess the impact of recommendations within minutes.

“RichRelevance is focused on delivering bottom line results. They significantly increase overall sales, as well as optimize the total Revenue Per Session (RPS),“ said Hiroyuki Kikuchi, Marketing Manager of Dinos Cecile and who leads the team which implemented RichRelevance at the company. “The RichRelevance personalization platform and machine learning engine allows us to serve the most appropriate content and product recommendations in real-time. These unique differentiators are not found in other competitive solutions and were a deciding factor in choosing them as our long-term personalization partner.”

“We are continually investing in Japan, including the recent release of our localized platform and the debut of our 12th data center in Tokyo,” said Eduardo Sanchez, President and CEO of RichRelevance. “It is an honor to welcome Dinos Cecile as our newest client in the region, and we’re excited to work together to help them deliver the most relevant and meaningful customer experience possible.”

About Dinos Cecile Co. Ltd.
Dinos Cecile is the leading e-commerce, catalogue shopping and TV shopping retailer in Japan. In July 2013, Dinos K.K. and Cecile K.K. were merged into Dinos Cecile. Dinos and Cecile are two independent brands, and each brand runs business around apparel, home furnishing, cosmetic/beauty and other wide variety of consumer goods. Besides the EC, catalogue and TV shopping businesses, it also operates corporate sales, events, insurance business and international businesses.


Renee Newby

BPR for RichRelevance



United Electronics eXtra Selects RichRelevance to Power Personalized Customer Experiences in the Middle East

Leading Consumer Electronics Retailer Puts Their Customers First with RichRelevance Omnichannel Personalization

London, UK, 14th June 2016 – RichRelevance®, the global leader in omnichannel personalization, today announced that United Electronics Company, eXtra, is using the Relevance Cloud™ personalization platform to develop their omnichannel strategy and drive customer-centric experiences across all sales channels.

eXtra is the leading consumer electronics retailer in the GCC, it has over 41 stores in Saudi Arabia, Bahrain and Oman and was the first Saudi Arabian retailer to go online with a transactional web site in 2011. As part of its omnichannel strategy eXtra selected RichRelevance to provide real time omnichannel based recommendations into its web site, this move was driven by eXtra’s company philosophy to put their customers first. By implementing RichRelevance, eXtra can now create seamless experiences across all sales channels whether on a desktop website, mobile, email or in-store.

“We chose RichRelevance due to the rich feature set, ease of use and scalability of the solution. Another benefit was the fast implementation and expertise of the RichRelevance consultants.” Explained Mohammed Sajjad, Director of eCommerce at eXtra. “We were most excited about the ability to connect all our sales channels and create frictionless experiences for our customers.”

Sajjad continued; “We are thrilled that our customers will now benefit from personally crafted recommendations enabling fast product discovery and more enjoyable shopping experiences. We can’t wait to see the results.”

eXtra is using RichRelevance personalized recommendations on their website, mobile and email initiatives. In addition, eXtra is utilizing their offline data captured at the point of sale within their stores to further enhance the ability to personalize online recommendations.

“We are delighted eXtra has chosen RichRelevance as their omnichannel personalization partner. eXtra’s commitment to their customers is impressive and we look forward to further enhancing their customers’ experience and in seeing great success from the partnership.” Commented Matthieu Chouard, Vice President and General Manager EMEA, RichRelevance

eXtra was established in 2003 in Saudi Arabia to provide customers with a full shopping experience for all aspects of consumer electronics and appliances. eXtra now has over 12 million customers with 41 branches in Saudi Arabia, Bahrain and Oman. eXtra was recognised in 2004 as being in the top 100 brands in Saudi Arabia.

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