RichRelevance Appoints Carl Theobald as President & Chief Executive Officer

San Francisco, CA – March 23, 2017 — RichRelevance®, the global leader in omnichannel personalization, today announced the appointment of Carl Theobald as President and Chief Executive Officer. A seasoned technology executive, Theobald brings more than 25 years of experience driving rapid growth for enterprise and cloud businesses through innovation, product vision and execution.

In his role as CEO, Theobald will be responsible for leading all of RichRelevance’s global operations as the company builds on its position as the #1 leader in retail personalization to expand into new areas. Former RichRelevance President and CEO Eduardo Sanchez will remain with the company as a Board Advisor.

“RichRelevance has established itself as the clear market leader with extraordinary underlying technology,” said Theobald. “As we look forward, consumers are increasingly expecting business interactions to become personal experiences. RichRelevance’s use of advanced AI to serve highly personalized and relevant information in real-time will make this a reality. I’m excited to work alongside our employees and clients to unleash the power of the RichRelevance platform as we expand our market reach.”

RichRelevance sits at the intersection of three major tech trends – personalization, commerce and artificial intelligence – and today serves more than 220 companies around the globe. The RichRelevance platform has delivered more than $20 billion in commerce revenue by using sophisticated machine learning and algorithmic decisioning to instantaneously match any consumer with the most relevant content including product recommendations, search results, content, offers, and video.

“We’re excited to welcome Carl as we embark on our next phase of growth,” said Bill Pearce, Chairman at RichRelevance. “Eduardo has played an instrumental role in cementing RichRelevance’s leadership and building a profitable business in retail personalization. We are well positioned to build on this foundation to expand into new areas given our current success and base of remarkable customers.”
A veteran technology executive, Theobald brings extensive experience in driving rapid growth through product innovation, vision and execution. He most recently served as CEO of FollowAnalytics, a mobile marketing platform serving diverse brands in retail, travel, automotive and financial services. Prior to that, Theobald served as CEO of digital commerce platform Avangate, growing the company 6x in just four years.

Theobald began his career within the Oracle product organization and ultimately served as the VP of CRM Products where he drove order-of-magnitude revenue growth by bringing new and innovative products to market. Theobald holds a master’s in engineering from Stanford University and completed his undergraduate degree in electrical engineering at Princeton University.

RichRelevance 2017 Client Advisory Summit: The Full Spectrum of Personalization

EMEA and US events bring together leaders innovating the omnichannel customer experience
for HP, Macy’s, Tesco and others

San Francisco, CA – February 27, 2017 — RichRelevance®, the global leader in omnichannel personalization, today announced its 2017 Client Advisory Summit series in the U.S. and EMEA. The conferences will showcase the future of the retail customer experience – with a focus on the people and brands using data and technology to elevate every aspect of shopping. Speakers include customer experience leaders from HP, Macy’s, Tesco, Accenture and others, as well as noted digital marketing gurus Bryan Eisenberg and Damian Ryan.

Both events will provide attendees with practical tools and strategies for transforming RichRelevance’s technical achievements, including a decade’s worth of innovation in machine learning and artificial intelligence (AI), into superior, full-spectrum customer experiences that deliver business impact. The conference will also introduce significant business intelligence enhancement to the Relevance Cloud™ personalization platform, and go deep on RichRelevance’s new Find™ product that powers and personalizes product search in tandem with personalized browse and navigation, content and recommendations.

The 2017 Client Advisory Summit series kicks off in London on February 28 – March 1 and then moves to New York City on March 9. Highlights include:

Client Advisory Summit 2017 EMEA

  • Located at the award winning Sopwell House, the RichRelevance EMEA Client Advisory Summit is the only European forum dedicated exclusively to the subject of omnichannel personalization.
  • The 2017 event features customer presentations from Tesco, the Book People and Media Markt, Russia.
  • Additional keynotes include digital marketing expert, Damian Ryan, author of ‘Understanding Digital Marketing”, and Accenture’s Managing Director of Interactive, Christine Connor.

Client Advisory Summit 2017 US

RichRelevance’s U.S. Client Advisory Summit assembles an all-star list of retailers at the trendy APELLA event space.  Customer presentations include HP and Macy’s.

  • Bryan Eisenberg, an internationally recognized authority in online marketing and New York Times best-selling author, will keynote the morning session.

Accenture’s Jeriad Zoghby, Global Lead for Personalization, will deliver a keynote on the Future State of Personalization.

“Personalization is not a campaign or a point solution; it is a strategic initiative that evolves every touchpoint around the customer,” said Eduardo Sanchez, CEO of RichRelevance.  “The 2017 Client Advisory Summit series provides retailers with a chance to learn directly from the people who are designing the next generation of end-to-end personalized experiences that combine data with AI, beacons, IOT sensors, wearables and other cutting-edge technology to stand out and delight consumers.”



Renee Newby



Nielsen Collaborates with RichRelevance to Bring New Retail Personalization Capabilities

Retailers can now provide consumers with improved personalized content, product recommendations and search results on mobile devices and online.

New York, NY – February 6, 2016 – Nielsen (NYSE: NLSN) today announced an integration with RichRelevance through the Nielsen Marketing Cloud that enables retailers to deliver highly personalized ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers with better personalized content, product recommendations and search results, including those who have not previously shopped with the brand. By delivering a more relevant experience to every customer – from the first click through checkout and beyond – clients can achieve significant increases in consideration, loyalty and sales.


Accenture, Buying A Minority Stake, Expands RichRelevance Alliance

Consulting giant Accenture has expanded its strategic alliance with shopper marketing platform RichRelevance, a global leader in what the partners call “omnichannel personalization,” a mix of CRM, customer experience and purchase recommendation offerings.

As part of the expanded alliance, Accenture Ventures is taking a minority stake in the company, only the second firm to do so outside of venture capital concerns. Computer maker (and RichRelevance customer) Dell also has a minority stake in the firm.


How mobile is transforming product search — and why voice may be next

More than a quarter century after the introduction of Archie, considered by historians the first web search engine, search is still an integral component of the digital user experience. Search boxes — models of design simplicity comprising nothing more than a text input field and submit button (and, sometimes, a magnifying glass icon for flair) — are fixtures of virtually every content-rich website, enabling consumers to pinpoint anything and everything they’re seeking in a matter of keystrokes.

Search tools are especially critical to shopper satisfaction, according to a new study conducted by omnichannel personalization services provider RichRelevance. Among the roughly 1,000 U.S. online consumers surveyed last month, 83% said the search box is “important” or “extremely important” to them when shopping on a retailer’s web or mobile site, and 76% said they “always” or “often” use the search box when visiting a merchant site.

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Unsuccessful Site Search Leaves Sales On The Table

According to the study and report of more than 1,000 American shoppers by RichRelevance, while site search is critically important to shoppers, the study suggests that many retailers have not evolved site search to meet the demands of an omnichannel world. Frustrated web and mobile shoppers are likely to go elsewhere when retailers don’t get it right.

Diane Kegley, CMO of RichRelevance, says that “… site search is tremendously important to shoppers, but under-delivers when it comes to all the channels where consumers shop today… there have not been major advances in site search in a decade… “

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