Dinos Online Shop Selects RichRelevance for Real-Time Personalization

Dinos replaces their existing in-house system with Relevance Cloud™ and Recommend™ to present the most relevant, data-driven product recommendations to customers

San Francisco, CA — July 18, 2016 — RichRelevance®, the global leader in omnichannel personalization, announced that Dinos Cecile Co. Ltd., a leading Japanese catalog and television shopping company, is using RichRelevance to power an innovative and personalized online shopping experience. Through RichRelevance, Dinos can now tap into real-time data to present highly relevant content and product recommendations that help shoppers find what they need—quickly and easily—as they shop online.

“RichRelevance provides the real-time personalization platform that we need to grow our business,” said Yoichi Uzu, Executive Officer and a Director of the board at Dinos Cecile. “Their technology and expertise ensures we are providing a relevant and meaningful shopping experience for our customers. Our ultimate vision is to extend content and product personalization across our site, call centers and TV programs, and RichRelevance is the right partner to help us get there.”

Dinos has replaced their existing in-house system with RichRelevance’s powerful Relevance Cloud™ platform and Recommend™ solution. The Relevance Cloud gives Dinos access to all the core personalization capabilities required to deliver a winning customer experience. This, combined with RichRelevance’s Recommend product, allows Dinos to collect all data and apply a powerful machine learning engine to select the most relevant product recommendations for each customer interaction. RichRelevance also offers a powerful suite of merchandising tools that allows Dinos to easily fine-tune recommendation strategies, execute multivariate and A/B testing, and assess the impact of recommendations within minutes.

“RichRelevance is focused on delivering bottom line results. They significantly increase overall sales, as well as optimize the total Revenue Per Session (RPS),“ said Hiroyuki Kikuchi, Marketing Manager of Dinos Cecile and who leads the team which implemented RichRelevance at the company. “The RichRelevance personalization platform and machine learning engine allows us to serve the most appropriate content and product recommendations in real-time. These unique differentiators are not found in other competitive solutions and were a deciding factor in choosing them as our long-term personalization partner.”

“We are continually investing in Japan, including the recent release of our localized platform and the debut of our 12th data center in Tokyo,” said Eduardo Sanchez, President and CEO of RichRelevance. “It is an honor to welcome Dinos Cecile as our newest client in the region, and we’re excited to work together to help them deliver the most relevant and meaningful customer experience possible.”

About Dinos Cecile Co. Ltd.
Dinos Cecile is the leading e-commerce, catalogue shopping and TV shopping retailer in Japan. In July 2013, Dinos K.K. and Cecile K.K. were merged into Dinos Cecile. Dinos and Cecile are two independent brands, and each brand runs business around apparel, home furnishing, cosmetic/beauty and other wide variety of consumer goods. Besides the EC, catalogue and TV shopping businesses, it also operates corporate sales, events, insurance business and international businesses.


Renee Newby

BPR for RichRelevance




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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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