Bay Crew’s Chooses RichRelevance for Real-Time Omnichannel Personalization

Relevance Cloud™ platform with Recommend™ and Engage™ presents the most relevant, data-driven content and product recommendations in real time

San Francisco, CA — July 18, 2016 — RichRelevance®, the global leader in omnichannel personalization, today announced that Bay Crew’s Co. Ltd. (Headquarters: Shibuya-ku, Tokyo), a leading Japanese omnichannel apparel retailer, has selected RichRelevance to power a personalized shopping experience for customers.

Bay Crew’s strategically adopts leading-edge technologies earlier than its competitors to drive its phenomenal growth in the Japanese apparel industry. The company has chosen RichRelevance’s Relevance Cloud™ platform with Recommend™ and Engage™ to further accelerate this growth and advance its omnichannel initiatives by providing unparalleled real-time personalization across all customer touchpoints.

With the Relevance Cloud, Bay Crew’s gains a powerful personalization platform that makes real-time decisions by leveraging omnichannel information, including data that came into the platform less than a second earlier. RichRelevance Recommend uses more than 150 advanced algorithms to recommend the most relevant products in real-time for each customer based on past purchases, behavior and preferences. Machine learning and deep learning techniques select the best performing algorithm for every shopper interaction.

Similarly, with Engage, RichRelevance’s powerful machine learning engine determines the personalized content best suited to each shopper in real-time – at the moment when the shopper interacts with Bay Crew’s via various omnichannel touch points.

“We believe omnichannel strategies are critical to Bay Crew’s continued business growth,” said Mr. Murata, a board member and executive officer at Bay Crew’s. “To achieve our aggressive growth plans, both online and in the store, we decided that it was very important to adopt the most advanced personalization technology. So we have chosen RichRelevance.”

“RichRelevance successfully supports leading apparel e-commerce sites and omnichannel initiatives in the US and Europe,” Mr. Murata continued. “The company offers unparalleled technology and is already demonstrating impressive results for other e-commerce retailers in Japan. Moving forward, we would like to be recognized as a leading-edge RichRelevance client by realizing real-time omnichannel personalization earlier than our competitors in Japan.”

Additional News Facts

Bay Crew’s Co., Ltd. has rapidly grown its e-commerce business very rapidly, and plans further investments to build its industry leadership. The company has a very strong mobile sales channel, and needed an advanced end-to-end personalization solution – rather than a simple “recommendation tool” – to leverage this advantage and realize true omnichannel personalization across site, mobile and store.

The company selected RichRelevance after a thorough evaluation based on Recommend’s real-time algorithms and machine learning engine, powerful merchandising capabilities and easy-to-use dashboard. RichRelevance also offers a suite of merchandising tools that are important for Bay Crew’s. These provide the control to manually fine-tune recommendation strategies and site placements. RichRelevance also features multivariate and A/B testing strategies and intuitive report to assess status and impact of recommendations within minutes.

“We are continually investing in Japan, including the recent release of our localized platform and the debut of our 12th data center in Tokyo,” said Eduardo Sanchez, President and CEO of RichRelevance. “It is an honor to welcome Bay Crew’s as our newest client in the region, and we’re excited to work together to deliver innovative, effective omnichannel personalization as a valued technology partner of Bay Crew’s.”

About Bay Crew’s Co. Ltd.

Bay Crew’s is a leading apparel company in Japan. The company markets total fashion products for both men and women, including planning and manufacturing through sales at the company’s e-commerce shop and stores. It also operates restaurants and sells furniture as part of its life-style offering.


Renee Newby

BPR for RichRelevance



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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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