RichRelevance research unveils consumer attitudes towards in-store technology are markedly similar across America, Britain and Europe, except when it comes to facial recognition.
Whilst American and British shoppers welcomed a lot of shopping experiences they were the most creeped out by personalization initiatives involving facial recognition. Out of all the countries surveyed, the French were identified as the most open to in-store technology, with the highest cool ratings against questions.
As depicted in the infographic, all the nations surveyed agree that being able to scan products on their mobile device in-store to read product reviews is the coolest trend. 79% of Americans, 76% of French, 73% of Germans and 62% of British, all think this capability is ‘cool’.
However, differences appear when facial recognition is concerned with the French being the only nation surveyed to think it’s cool to be identified as a high value shopper via facial recognition technologies (62%) verses all the other nations surveyed in agreement it’s quite creepy – US 67%, UK 75% and Germany 43% creepy.
While 40% of British and Americans are keen on digital screens in dressing rooms, the survey found the French and Germans are even more enthusiastic with over 65% of French and 61% of Germans thinking it’s cool. Likewise interactive mirrors which model outfits were considered 42% cool in the UK, verses 63% cool in France and 58% cool for Germany.
Even where shoppers were creeped out by certain initiatives in-store, the French were less ‘creeped’ out than their British, American and German counterparts. For example where 75% of British, 64% of American and 48% of Germans would not like to be greeted by a sales person who identify them via their mobile phone or app as they enter the store, only 36% of French are turned off by this idea.
It’ll be interesting to see how attitudes change in the forthcoming year in particular with virtual reality technologies becoming more widely adopted by retailers to enhance shopping experiences in-store.
Find out more about the Creepy/Cool survey here.
A new report on omnichannel commerce shows that UK retailers are lagging behind their American counterparts in digital and in-store offerings, despite serving the world’s most mature ecommerce market. But even the US still hasn’t worked out the conundrum of linking up stock data.
The research, launched last week by digital think tank L2 and online personalisation company RichRelevance, puts UK high street stalwarts such as Tesco, Sainsbury’s, Selfridges and Marks & Spencer in the laggards’ camp, judged by the lack of ship-from-store services or visible cross-channel inventory.
De nombreux distributeurs n’accordent pas suffisamment d’importance à la stratégie de personnalisation, et bien souvent, estiment qu’il suffit d’un unique algorithme de recommandation. Voici quatre conseils clés pour une bonne personnalisation, qui montrent aussi que c’est un peu plus complexe…
It’s no secret that many households spend on the latest and greatest TVs when leading up to the Super Bowl. In fact, after I initially began working in retail a number of years back, I was surprised to find out that not only do people buy TVs specifically for Super Bowl parties, but some also go through the trouble of returning the TVs after their party (I know, exhausting)! Regardless of the enormity of your Super Bowl party, team affiliation (go 49ers!) and how many wings you’ll devour, there’s always some fun data to be explored.
Through studying normalized data across our retail base (over 100+ sites in the U.S.), we found some interesting trends on TV purchases leading up to the big game. In the image below, you’ll see that there are some states that prefer to spend more on TVs than others. The darker green states spend more than the lighter green states. The average selling price of TVs ranged from $300 – $1,100, with Wyoming at the high end of that spectrum (mean price $1,119), and Rhode Island on the low end (mean price of $366). Wyoming winters are cold, so I don’t blame them!
It should come as no surprise that the most-searched TV brands were Samsung, Sony and Vizio. However, the most purchased brands were Vizio, Westinghouse, Magnavox and Element. It seems our consumers are still pretty cost-conscious, but are still buying for the big game, which leads to our next point below.
What do purchasing habits of Super Bowl team gear tell us about who consumers would like to win? We indexed team gear purchases by geo-location below (orange is Denver Broncos and blue is Seattle Seahawks). I’ll let the graph speak for itself, but I’m pretty sure fans are confident Peyton plans to throw some more “duck TDs” this weekend.
