MarketingWeek – Stock data is retail’s unexplored treasure trove
A new report on omnichannel commerce shows that UK retailers are lagging behind their American counterparts in digital and in-store offerings, despite serving the world’s most mature ecommerce market. But even the US still hasn’t worked out the conundrum of linking up stock data.
The research, launched last week by digital think tank L2 and online personalisation company RichRelevance, puts UK high street stalwarts such as Tesco, Sainsbury’s, Selfridges and Marks & Spencer in the laggards’ camp, judged by the lack of ship-from-store services or visible cross-channel inventory.
