Darren Vengroff will join OMMA Data-Driven Marketing event to discuss new ways that brands and retailers are turning data into actionable insight
San Francisco, CA – May 22, 2013 – RichRelevance today announced that Chief Scientist Darren Vengroff has been invited to speak at the OMMA Data-Driven Marketing event at Internet Week New York. Vengroff will join L’Oreal Luxe USA’s Brigitte King, Senior Vice President, Digital Strategy, e-Commerce & CRM, and others in an interactive discussion on how brands and retailers are using data to present the most relevant, personalized products, messages and offers to ever-narrower audience segments.
The panel, entitled “This Revolution Will Be Personalized: Turning Databases Into Real Conversations,” will be held May 23 at 12:15 p.m. ET at Internet Week headquarters in New York City. Moderated by Anthony Young, CEO of Mindshare North America, the panel will also address how big data is changing conversations with consumers and the systems that deliver highly personalized and real-time content, offers and promotions through data and analytics
“Brands and retailers know that consumers demand a relevant, consistent experience at every interaction – and data holds the key to that promise,” said Vengroff. “However, they are confronted by the task of sifting through massive data sets to make real-time decisions about which bits are relevant to each consumer’s real-time context. These decisions have to be made on the fly, in fractions of a second. Unified and effective personalization requires both a platform that supports this kind of decision-making at scale and a team and culture dedicated to leveraging such a platform to engage consumers in a way that respects who they are and the relationship they have with your brand. The end game isn’t big data; it is real-time, context-sensitive, data-driven action that brings you closer to your customer.”
OMMA Data-Driven Marketing is part of OMMA’s Internet Week program and runs from 8 a.m. to 5 p.m. ET on May 23 at Internet Week headquarters in the Altman Building. The goal of the event is to cut the topic of Big Data down to more manageable bite sizes, examining how data is transforming agencies and brands – from reorienting how media is segmented and bought to targeting customers with the right message at the right stage of the purchase funnel.
About RichRelevance
RichRelevance delivers over one billion product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than 8 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston, Chicago, London Malmo, Munich and Paris. For more information, please visit www.richrelevance.com.
Acquisition brings 82 new clients to RichRelevance roster and extends geographic footprint deeper in EU, and into Australia
San Francisco, CA – May 13, 2013 – RichRelevance, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced that it has acquired Avail, Europe’s largest provider of online merchandising platforms. Based in Sweden, Avail serves more than 80 retail clients, including cornerstone brands Argos, La Redoute and Halens. The acquisition combines the Avail and RichRelevance client roster to create the undisputed global market leader in personalization for retail – and unifies the companies’ expertise to create the strongest partner to the retail community at a regional and international scale.
Through this acquisition, RichRelevance gains an immediate presence in new countries, including Australia and India. The combined company ranks #1 for personalization in both the Internet Retailer 500 and Internet Retailer EU250, now with customers in 29 countries worldwide.
“The combination of RichRelevance and Avail brings tremendous value to our clients in the EU and around the world,” said David Selinger, CEO of RichRelevance. “Global retail is undergoing a sea change, and there has never been a more exciting or interesting time to be in the retail sector. Tremendous shifts in consumer behavior have put pressure on retailers to adopt new high-impact strategies driven by technology, data and measurement. This acquisition rounds out our ability to support the complete topography of our retail partners’ needs in the EU and across the globe.”
As a combined company, RichRelevance creates significant client value through unmatched expertise and understanding of the retail, personalization and big data markets—at the scale of global commerce. RichRelevance will retain key Avail executives and talent who have been instrumental in driving forward the conversation and capabilities in data-driven merchandising over the past decade as part of its ongoing growth strategy. Avail’s CEO Pontus Kristiansson will continue to guide strategy and oversee day-to-day operations. RichRelevance—which was recently named a “Best Place to Work” in the Bay Area—will also maintain team members in engineering, client services and finance/operations roles to complement the existing RichRelevance EU team.
The addition of Avail’s significant EU retail expertise, together with RichRelevance’s industry-leading cloud-based personalization platform, ensures that clients can continue to take full advantage of the cutting edge in personalized retail experiences. “The Avail and RichRelevance management teams share a vision of creating new value for retailers through our union,” said Kristiansson. “Personalization is the path forward, and our clients look to us to lead the way to the most effective strategies for their diverse customers. Now, by joining up with RichRelevance, we can continue to evolve this absolutely essential space more efficiently and effectively.”
“Pontus and the entire Avail team are highly respected in the EU technology community as the leading experts in retail data-driven merchandising,” said Selinger. “As we continue to evolve our company to meet the needs of true global commerce, their perspective and insights will be invaluable for our business and our clients.”
Terms of the acquisition were not disclosed, and Scope Capital and Headwaters MB have acted as financial advisors to Avail prior to and during this transaction. “We see tremendous potential in the combination of the companies and look forward to contributing to this journey as shareholders of RichRelevance,” said Andreas Ossmark, Partner at Scope Capital.
About RichRelevance
RichRelevance delivers over one billion product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than 8 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston, Chicago, London, Malmo, Munich and Paris. For more information, please visit www.richrelevance.com.
RichRelevance honored for creating fun, productive, rewarding place to work
San Francisco, CA – April 26, 2013 – RichRelevance, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced that it has been ranked as one of the Best Places to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal in the 51-100 employees category. Since the time of application, RichRelevance’s San Francisco office has grown to 128 employees. The award, which is determined solely by employee feedback, showcases the companies who most successfully create a productive, fun and rewarding place to work. RichRelevance was recognized for its leadership, team-building, benefits and employee satisfaction, among other characteristics.
“I am truly honored that RichRelevance employees have selected our company as one of the Best Places to Work in the Bay Area,” said RichRelevance CEO David Selinger. “We strive everyday to create a company culture that empowers our employees to be their best, while celebrating our shared achievements and impact on our customers’ world. We share this honor with our teams across the globe and with our clients who push us to be our best.”
The Best Places to Work recognition adds to RichRelevance’s accolades. Last year, CEO David Selinger was recognized as one of San Francisco Business Times’ 40 Under 40, which highlighted the city’s standout young leaders. Additionally, RichRelevance was named the #1 most influential vendor in the personalization category based on online sales volume served, by Internet Retailer magazine.
The 2013 Best Places to Work in the Bay Area project involved surveying employees at Bay Area companies to identify the companies whose employees gave them the highest ratings. The Best Places to Work list was featured in a special section in the San Francisco Business Times and Silicon Valley Business Journal, which appeared on April 26.
To meet ongoing growth in 2013, RichRelevance is hiring for positions across all its global offices. To view open positions, and learn more about careers, please visit: http://ow.ly/kaeXk
About RichRelevance
RichRelevance delivers over one billion product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than 8 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston, London, Munich and Paris. For more information, please visit www.richrelevance.com.
Innovative offering extends the enRICH™ platform to deliver the right content to consumers at the right place and time
San Francisco, CA – Mar. 27, 2013 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today unveiled its new RichContent offering to bring the power of data-driven decision-making to digital marketing and publishing. Built on the enRICH platform, which delivers more than 1 billion product recommendations daily across the worlds largest retail sites, RichContent analyzes consumer signals and re-architects site content in real time to reflect a consumer’s true interests. Now, consumer brands, media and hospitality sites can maximize engagement, brand preference, loyalty and sales by delivering highly personalized experiences that customize the site to each visitor based on current and past behaviors (clicks, searches, views, etc.), as well as additional information provided, including page views or social network cues such as “Likes” or “Favorites”.
“Data is the currency of business today,” said RichRelevance CEO David Selinger. “With RichContent, we are leveraging our platform to help companies use data to solve the most complicated content challenges. Now, brands and publishers can replace static websites with personalized consumption. The result is an engaging, differentiated experience that drives engagement, letting publishers and brands extract the greatest value out of every pixel of their site.”
L’Oreal Paris USA recently leveraged RichContent to deliver a ground-breaking new experience for the beauty industry. Through RichRelevance’s personalization, L’Oreal is able to help each user find her signature beauty looks based upon stated characteristics, individual preferences and observed behavior. The result is delivery of a custom mix of content that is directly relevant to each individual consumer. This includes product recommendations, articles, videos, slideshows, special offers and more, that dynamically change in real time based on her goals and interests.
RichContent: Features & Benefits
The newest addition to RichRelevance’s integrated personalization suite, RichContent, leverages real time consumer behavior analysis to display the most relevant videos, articles, white papers, and/or slideshows dynamically to consumers, creating a unique site experience for each individual. Now brands and publishers can easily optimize their valuable web real estate to increase multi-channel sales, improve loyalty and brand preference, as well as boost ad revenue, while delivering a highly personalized and engaging site experience.
Key capabilities include:
- Dynamic Content Targeting: RichContent changes site content in real time based on existing customer segments, as well as individual shoppers’ behavior and context on the site such as: how the consumer arrived on the site, browsing history, geo-location, social activity (Likes, Pins, etc.) and time of day.
- Content by Consumer Group: RichContent models behavior of specific groups of consumers that share similar characteristics (for example, women with red hair, men who have interest in adventure sports, a young couple looking for a honeymoon package) to uncover and display the most appropriate content for consumers within each group.
- Adaptive Learning and Optimization: As consumers interact with recommended content, the enRICH Engine’s built-in feedback loops inform the system about the performance of key content and recommendation types. The Engine then rebuilds its models every other hour—adjusting to accommodate the subtlest changes in consumer behavior.
- Truly Dynamic Content: RichContent employs multiple algorithms to support numerous recommendation types, each with a unique value proposition that corresponds to a specific consumption behavior, ensuring site visitors receive the right information at the right time in fewer clicks. This allows brands, media and retailers to build millions of customized experiences at scale, without any manual intervention.
- Insights and Analytics: RichContent offers detailed reports for the entire site or individual campaigns, including placement views, click-through-rate, revenue, average order value and more. Data can be easily exported for easy reporting. The insights and analytics are included as part of the RichContent software package.
Additional Resources:
- More information and pricing information on RichContent is available here.
- More information on RichRelevance is available here.
- Connect with RichRelevance on Facebook and Twitter for updates and news
AboutRichRelevance
RichRelevance delivers over one billion product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $8 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston, London, Munich and Paris. For more information, please visit www.richrelevance.com.
Global technology veteran brings more than 25 years of strategic and technical leadership in data, cloud, mobile, social and enterprise technologies – and a proven track record in driving rapid international growth
San Francisco, CA – Mar. 7, 2013 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced it has appointed Eduardo Sanchez as President. Sanchez brings more than 25 years of global leadership, operational and technical experience in enterprise computing, cloud services, mobile and social applications and data infrastructure to the company. He was one of the earliest members of the MicroStrategy leadership team and over his 16-year tenure played a major role in driving the development of the company into a global market leader, most recently serving as Executive Vice President of Strategic Development. Sanchez has also held executive roles at Paris-based Cartesis (acquired by Business Objects in 2007) and Lawson Software (acquired by Infor in 2011).
At RichRelevance, Sanchez will be responsible for the daily operation of the company, including engineering, data science, cloud infrastructure, product management, marketing, sales, services and partnerships. He will play a key role in driving the company’s continued growth and rapid international expansion to meet accelerating global demand for personalization and data-driven retail. He will report directly to RichRelevance founder and CEO David Selinger.
“Eduardo combines a proven strategic intelligence with a deep understanding of the global enterprise,” said David Selinger, CEO and Founder of RichRelevance. “He helped drive Microstrategy from emerging technology to dominant market leader, and his expertise aligns perfectly with where we are in our business today. His leadership and experience are invaluable as we continue to forge new ways for retailers, brands and consumers to derive value from our technology. I am very proud to welcome Eduardo to the RichRelevance team and look forward to his immediate impact on our business.”
Sanchez’s appointment comes as RichRelevance continues to aggressively evolve personalization for retail across its global base of leading retail and brand customers. Founded by the team that pioneered the use of data to personalize product recommendations at Amazon.com, RichRelevance ranks #1 for personalization by Internet Retailer based on online sales across its clients in the Internet Retailer 1000. In aggregate, RichRelevance’s clients represent more than one-third of online retail and today the company serves six of the top 10 US retailers in ecommerce.
The company’s industry-leading cloud-based personalization platform currently supports billions of shopping transactions every day, delivering product recommendations, dynamic offers and tailored shopping media in real time, and at the scale of global retail. The enRICH™ platform has driven nearly $8 billion in attributable sales for its retail partners.
“RichRelevance has quietly developed a technology and infrastructure on par with the largest enterprise software vendors and consumer tech brands on the web today,” said Sanchez. “They are consistently delivering spectacular results for their retail clients, and are a trusted partner to the largest and most innovative retailers. I am excited to join such an amazing team and company and look forward to continuing to drive value for retailers, brands and consumers.”
During his first tenure at Microstrategy, Sanchez played a major role in the development of the company from creation to $350M in annual revenue. As EVP of Worldwide Sales and Services, he was responsible for the worldwide P&L of the company’s field operations including the licenses, maintenance, consulting and education lines of the business. During his second tenure, Sanchez had a direct hand in the company’s foray into new lines of business with products like Wisdom and Alert, which leverage Big Data, mobile, social and cloud technologies.
Previous leadership roles include EVP of Global Sales at Lawson Software, where he was responsible for $850M in annual revenue. Prior to that, he was the Chief Operating Officer of Cartesis, where his responsibilities included sales, consulting, technical support, education, partner management, field marketing and client solutions. In this role, he grew the business to $135M in annual revenue prior to the company’s acquisition.
“As an investor, technologist and advisor, I have worked closely with David from RichRelevance’s earliest days,” said David Stohm, Partner at Greylock Partners. “The directors and I look forward to working with David and Eduardo as we advance into a new, highly dynamic growth phase that takes full advantage of RichRelevance’s personalization and data capabilities.”
Additional Resources:
- Sanchez’s bio is available here.
- Connect with RichRelevance on Facebook and Twitter for updates and news.
About RichRelevance
RichRelevance delivers over 850 million product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered nearly $8 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows brands to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.
French Press release follows.
Une part des achats sur smartphones encore modeste (11%) et un pic des ventes en ligne aux premiers jours des soldes d’hiver 2013 –
Paris – le 21 février 2013
RichRelevance, le leader de la personnalisation des achats sur Internet, publie sa première analyse du marché français à l’occasion de la fin des soldes d’hiver.
L’examen des données des sites marchands français leaders met notamment en lumière un comportement du consommateur qui concentre ses achats sur le début de la période des soldes, en particulier autour du pic d’achat au 9 janvier. Autre enseignement : avec 11% des ventes pendant cette période de soldes, la part du « m-commerce » (achats sur les smartphones) reste modeste en France, pays où le système Android représente déjà près du tiers des achats effectués sur Internet par téléphones portables interposés.
Le 9 janvier 2013 marque un pic des ventes en ligne sur les sites marchands sur la période du 9 au 27, avec une chute autour du 27 janvier, pour revenir à des niveaux de ventes équivalents à ceux d’avant les soldes.
En France, la plupart des sessions de navigation “e-shopping” se font sur l’ordinateur, l’iPad venant en second, suivi par les smartphones Android et les iPhones, les tablettes Android fermant la marche.
Le panier moyen d’achats du consommateur est aussi plus important lorsqu’il navigue sur son ordinateur (+20% par rapport aux tablettes ou téléphones mobile) mais reste du même ordre qu’il utilise une tablette ou un smartphone Apple ou que son appareil fonctionne sous Android.
Autre constat relevé pendant les soldes, le panier d’achat moyen est plus élevé à Paris, mais c’est en province que le nombre de pages vues sur les sites d’e-commerce est le plus élevé. Le m-commerce reste plus important à Paris qu’en province.
Le taux de conversion en achats est néanmoins uniforme, ce qui ne fait pas des consommateurs en province des clients plus “difficiles”, mais reflète sans doute simplement un pouvoir d’achat plus élevé à Paris. Cela étant, au début de la période des soldes (les 9, 10, 11 janvier et les jours suivants), l’écart Paris-province s’est resserré, la province ayant même un taux de conversion légèrement supérieur à celui de la capitale avec une valeur moyenne des articles achetés supérieure. En un mot, les soldes en ligne remportent un succès plus marqué encore en province.
L’examen des achats effectués sur les smartphones révèle une pénétration de l’iPhone supérieure à Paris, et 66% de l’e-commerce sur smartphones en France. Il n’en reste pas moins que le succès remarquable d’Android nous distingue par exemple de nos voisins d’outre-Manche.
Quelques écarts Paris-province
- Les sessions consacrées à l’e-shopping sont nettement plus nombreuses à Paris qu’ailleurs en France
- Le panier moyen d’achats du Parisien est aussi plus élevé en valeur
- Les Parisiens utilisent également davantage les smartphones pour leurs achats sur Internet
- L’usage de l’iPhone est en baisse tandis que celui de l’iPad est à la hausse lorsqu’on s’éloigne de la capitale; les téléphones et tablettes sous Android rencontrent partout le même succès
Méthodologie :
Cette première étude s’appuie sur l’ensemble des données clients de grands acteurs de l’e-commerce français qui utilisent les solutions de personnalisation de RichRelevance. L’étude repose sur l’analyse de 84,8 millions de sessions sur Internet, entre le 1er et le 31 janvier 2013. Ces sites d’e-commerce sont tous basés en France et incluent des généralistes comme des spécialistes.
Ressources complémentaires :
- Les infographies peuvent être téléchargées ici
- D’autres informations sont disponibles sur nos comptes Facebook and Twitter .
A propos de RichRelevance
RichRelevance livre 850 millions de recommandations de produits chaque jour, en personnalisant les achats de consommateurs sur les sites de distributeurs de premier plan, comme Walmart, Sears, Target, Marks & Spencer, et en France cdiscount ou PriceMinister Rakuten. Créée et dirigée par l’expert en e-commerce expert qui a permis l’émergence de la personnalisation chez Amazon.com, RichRelevance permet aux sites marchands de vendre davantage et de mieux servir leurs clients en recommandant les produits les plus pertinents au consommateur quel que soit le canal de distribution choisi. Ce sont des ventes de plus de 5,5 millions de dollars qui sont attribuables à RichRelevance à ce jour et ces résultats sont encore améliorés par de nouvelles approches publicitaires sur Internet telles que Shopping Media, qui permet aux marques de s’adresser au consommateur au meilleur moment —dans les « rayons » numériques des plus grands sites d’e-commerce. Le siège de RichRelevance est à San Francisco, et l’entreprise compte des bureaux à New York, Seattle, Boston et Londres, sans oublier l’ouverture récente d’un bureau à Paris. Pour plus d’information, vous pouvez visiter notre site : www.richrelevance.fr ou www.richrelevance.com.