RichRelevance Appoints Carl Theobald as President & Chief Executive Officer

San Francisco, CA – March 23, 2017 — RichRelevance®, the global leader in omnichannel personalization, today announced the appointment of Carl Theobald as President and Chief Executive Officer. A seasoned technology executive, Theobald brings more than 25 years of experience driving rapid growth for enterprise and cloud businesses through innovation, product vision and execution.

In his role as CEO, Theobald will be responsible for leading all of RichRelevance’s global operations as the company builds on its position as the #1 leader in retail personalization to expand into new areas. Former RichRelevance President and CEO Eduardo Sanchez will remain with the company as a Board Advisor.

“RichRelevance has established itself as the clear market leader with extraordinary underlying technology,” said Theobald. “As we look forward, consumers are increasingly expecting business interactions to become personal experiences. RichRelevance’s use of advanced AI to serve highly personalized and relevant information in real-time will make this a reality. I’m excited to work alongside our employees and clients to unleash the power of the RichRelevance platform as we expand our market reach.”

RichRelevance sits at the intersection of three major tech trends – personalization, commerce and artificial intelligence – and today serves more than 220 companies around the globe. The RichRelevance platform has delivered more than $20 billion in commerce revenue by using sophisticated machine learning and algorithmic decisioning to instantaneously match any consumer with the most relevant content including product recommendations, search results, content, offers, and video.

“We’re excited to welcome Carl as we embark on our next phase of growth,” said Bill Pearce, Chairman at RichRelevance. “Eduardo has played an instrumental role in cementing RichRelevance’s leadership and building a profitable business in retail personalization. We are well positioned to build on this foundation to expand into new areas given our current success and base of remarkable customers.”
A veteran technology executive, Theobald brings extensive experience in driving rapid growth through product innovation, vision and execution. He most recently served as CEO of FollowAnalytics, a mobile marketing platform serving diverse brands in retail, travel, automotive and financial services. Prior to that, Theobald served as CEO of digital commerce platform Avangate, growing the company 6x in just four years.

Theobald began his career within the Oracle product organization and ultimately served as the VP of CRM Products where he drove order-of-magnitude revenue growth by bringing new and innovative products to market. Theobald holds a master’s in engineering from Stanford University and completed his undergraduate degree in electrical engineering at Princeton University.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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