Once again, mobile commerce has shown itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights study released this week, RichRelevance, a leading provider of personalisation for online retailers, has reported that mobile was a predominant driver of online shopping in December, with more than one in four shopping sessions taking place on a mobile device.
The report also found that Apple iOS devices accounted for 85% of mobile purchases in December 2012—a measurable decline when compared to the same period in 2011…
RichRelevance metrics on average retail order values across social sites featured on CNBC’s coverage of “Pinterest-Powered Holiday Shopping.”