Internet Retailing – One in Four eCommerce Shopping Sessions on Boxing Day Were on Mobile

Once again, mobile commerce has shown itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights study released this week, RichRelevance, a leading provider of personalisation for online retailers, has reported that mobile was a predominant driver of online shopping in December, with more than one in four shopping sessions taking place on a mobile device.

The report also found that Apple iOS devices accounted for 85% of mobile purchases in December 2012—a measurable decline when compared to the same period in 2011…

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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