Nós, da RichRelevance, acreditamos que uma plataforma de personalização aberta e flexível, como a aqui descrita, permitirá aos varejistas acompanhar as mudanças no setor e as novas demandas dos clientes. O varejista moderno precisa ser ágil e inovador, em um novo ambientes competitivo; uma plataforma de personalização moderna é uma ferramenta fundamental para enfrentar a concorrência de modo eficaz.
Join Diane Kegley, CMO of RichRelevance, and Gustavo Gomez, Director of Research and Methodology at Envirosell, the consumer behavior research and consulting firm, as they discuss the key success factors for enriching omnichannel experiences and outline a 100-day plan for adopting omnichannel in your business.
The future of shopping rests on a few incontrovertible facts: social media is here to stay, your customer is definitely mobile, increasingly local… and probably female. As customers change the way they research and buy your products, it’s imperative that your marketing strategies stay one step ahead of the game.
Whether you’re on the retail or brand side, personalization has the power to enhance the overall experience for the shopper—regardless of channel—while helping you raise performance level and ROI on all your business objectives.