Jerry Rightmer, EVP and Chief Product Strategy Officer for Starmount discusses the key trends he is witnessing in the 2016 Omnichannel landscape.
Jolie Katz, Sr Product Marketing Manager at RichRelevance, discusses the top 3 trends in personalization for 2016.
At the 2016 National Retail Federation event, RetailTouchPoints presented RichRelevance client Barneys New York with a 2015 Customer Engagement Award.
Clarisonic wanted to maximize revenue per session by optimizing home page content tiles for different customer segments.
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Join Diane Kegley, CMO of RichRelevance, and Gustavo Gomez, Director of Research and Methodology at Envirosell, the consumer behavior research and consulting firm, as they discuss the key success factors for enriching omnichannel experiences and outline a 100-day plan for adopting omnichannel in your business.
King of the Hill™ is RichRelevance’s decisioning engine, which selects the best content for every customer in every context in real time. It does so by continuously testing content performance and quickly reacting to market changes. Think of it as running ongoing A/B tests where the winning content receives most of the views but others still get a few views in a quest for ever-improving performance. King of the Hill works differently in Recommend™ and Engage™ so we’ll describe them separately.