By 2017, 89% of marketing leaders surveyed by Gartner expect customer experience to be their primary basis for competitive differentiation. Personalization has long been favored by marketers to build differentiated customer experiences. However, although many personalization platforms promise higher conversion rates and ever increasing predictive abilities, not all personalization platforms are created equal.
This paper explores the King of the Hill™ decisioning engine that underlies RichRelevance’s suite of solutions, to show how it delivers the most relevant, impactful personalization throughout every stage of the customer experience and lifecycle.
The future of shopping rests on a few incontrovertible facts: social media is here to stay, your customer is definitely mobile, increasingly local… and probably female. As customers change the way they research and buy your products, it’s imperative that your marketing strategies stay one step ahead of the game.
Whether you’re on the retail or brand side, personalization has the power to enhance the overall experience for the shopper—regardless of channel—while helping you raise performance level and ROI on all your business objectives.
Hill Climbing describes the next big thing: an approach for our data-driven age that not only cures the IT headaches caused by all that Big Data, but provides a path away from organizational politics and toward a true meritocracy, ultimately fostering a leaner and more democratic corporate culture.