Until today, Commerce Search engines have failed to deliver the experience and results today’s omnichannel consumers seek. Legacy Commerce Search solutions have lacked the real time ability to truly measure and respond to consumers’ ever changing behavior. This paper defines why Findability is the essential metric for Commerce Search highlighting how it positively impacts the entire customer experience and ultimately increases not only engagement, but overall revenue across channels.
In a perfect world, your shoppers log in and you can easily determine who they are, what they like and offer them a completely personalized experience no matter where they are in their shopping journey. We understand that this scenario as described above, is not a reality today but we’re here to help connect the dots. Getting shoppers to log in is a challenge and we know that most shoppers will only login to make a purchase, and even then, they’ll only do so if there is perceived value.
Offering your shoppers a real-time omnichannel experience that’s merchandised to their individual behaviors and purchases requires common product, product category and user IDs across channels. Most retailers have the first two handled — this paper shares how you can leverage user ID matching and RichRelevance features to bring together the data points you need to identify users and motivate them to log in.
Nós, da RichRelevance, acreditamos que uma plataforma de personalização aberta e flexível, como a aqui descrita, permitirá aos varejistas acompanhar as mudanças no setor e as novas demandas dos clientes. O varejista moderno precisa ser ágil e inovador, em um novo ambientes competitivo; uma plataforma de personalização moderna é uma ferramenta fundamental para enfrentar a concorrência de modo eficaz.
Um sistema de gerenciamento de conteúdo (CMS) é uma ferramenta importante no arsenal do profissional de marketing, para a criação de conteúdo, gerenciamento e publicação eficientes.
King of the Hill™ is RichRelevance’s decisioning engine, which selects the best content for every customer in every context in real time. It does so by continuously testing content performance and quickly reacting to market changes. Think of it as running ongoing A/B tests where the winning content receives most of the views but others still get a few views in a quest for ever-improving performance. King of the Hill works differently in Recommend™ and Engage™ so we’ll describe them separately.