Relevance Cloud™ platform with Recommend™ and Engage™ presents the most relevant, data-driven content and product recommendations in real time
San Francisco, CA — July 18, 2016 — RichRelevance®, the global leader in omnichannel personalization, today announced that Bay Crew’s Co. Ltd. (Headquarters: Shibuya-ku, Tokyo), a leading Japanese omnichannel apparel retailer, has selected RichRelevance to power a personalized shopping experience for customers.
Bay Crew’s strategically adopts leading-edge technologies earlier than its competitors to drive its phenomenal growth in the Japanese apparel industry. The company has chosen RichRelevance’s Relevance Cloud™ platform with Recommend™ and Engage™ to further accelerate this growth and advance its omnichannel initiatives by providing unparalleled real-time personalization across all customer touchpoints.
With the Relevance Cloud, Bay Crew’s gains a powerful personalization platform that makes real-time decisions by leveraging omnichannel information, including data that came into the platform less than a second earlier. RichRelevance Recommend uses more than 150 advanced algorithms to recommend the most relevant products in real-time for each customer based on past purchases, behavior and preferences. Machine learning and deep learning techniques select the best performing algorithm for every shopper interaction.
Similarly, with Engage, RichRelevance’s powerful machine learning engine determines the personalized content best suited to each shopper in real-time – at the moment when the shopper interacts with Bay Crew’s via various omnichannel touch points.
“We believe omnichannel strategies are critical to Bay Crew’s continued business growth,” said Mr. Murata, a board member and executive officer at Bay Crew’s. “To achieve our aggressive growth plans, both online and in the store, we decided that it was very important to adopt the most advanced personalization technology. So we have chosen RichRelevance.”
“RichRelevance successfully supports leading apparel e-commerce sites and omnichannel initiatives in the US and Europe,” Mr. Murata continued. “The company offers unparalleled technology and is already demonstrating impressive results for other e-commerce retailers in Japan. Moving forward, we would like to be recognized as a leading-edge RichRelevance client by realizing real-time omnichannel personalization earlier than our competitors in Japan.”
Additional News Facts
Bay Crew’s Co., Ltd. has rapidly grown its e-commerce business very rapidly, and plans further investments to build its industry leadership. The company has a very strong mobile sales channel, and needed an advanced end-to-end personalization solution – rather than a simple “recommendation tool” – to leverage this advantage and realize true omnichannel personalization across site, mobile and store.
The company selected RichRelevance after a thorough evaluation based on Recommend’s real-time algorithms and machine learning engine, powerful merchandising capabilities and easy-to-use dashboard. RichRelevance also offers a suite of merchandising tools that are important for Bay Crew’s. These provide the control to manually fine-tune recommendation strategies and site placements. RichRelevance also features multivariate and A/B testing strategies and intuitive report to assess status and impact of recommendations within minutes.
“We are continually investing in Japan, including the recent release of our localized platform and the debut of our 12th data center in Tokyo,” said Eduardo Sanchez, President and CEO of RichRelevance. “It is an honor to welcome Bay Crew’s as our newest client in the region, and we’re excited to work together to deliver innovative, effective omnichannel personalization as a valued technology partner of Bay Crew’s.”
About Bay Crew’s Co. Ltd.
Bay Crew’s is a leading apparel company in Japan. The company markets total fashion products for both men and women, including planning and manufacturing through sales at the company’s e-commerce shop and stores. It also operates restaurants and sells furniture as part of its life-style offering.
PRESS CONTACTS
Renee Newby
BPR for RichRelevance
757.651.6554
Dinos replaces their existing in-house system with Relevance Cloud™ and Recommend™ to present the most relevant, data-driven product recommendations to customers
San Francisco, CA — July 18, 2016 — RichRelevance®, the global leader in omnichannel personalization, announced that Dinos Cecile Co. Ltd., a leading Japanese catalog and television shopping company, is using RichRelevance to power an innovative and personalized online shopping experience. Through RichRelevance, Dinos can now tap into real-time data to present highly relevant content and product recommendations that help shoppers find what they need—quickly and easily—as they shop online.
“RichRelevance provides the real-time personalization platform that we need to grow our business,” said Yoichi Uzu, Executive Officer and a Director of the board at Dinos Cecile. “Their technology and expertise ensures we are providing a relevant and meaningful shopping experience for our customers. Our ultimate vision is to extend content and product personalization across our site, call centers and TV programs, and RichRelevance is the right partner to help us get there.”
Dinos has replaced their existing in-house system with RichRelevance’s powerful Relevance Cloud™ platform and Recommend™ solution. The Relevance Cloud gives Dinos access to all the core personalization capabilities required to deliver a winning customer experience. This, combined with RichRelevance’s Recommend product, allows Dinos to collect all data and apply a powerful machine learning engine to select the most relevant product recommendations for each customer interaction. RichRelevance also offers a powerful suite of merchandising tools that allows Dinos to easily fine-tune recommendation strategies, execute multivariate and A/B testing, and assess the impact of recommendations within minutes.
“RichRelevance is focused on delivering bottom line results. They significantly increase overall sales, as well as optimize the total Revenue Per Session (RPS),“ said Hiroyuki Kikuchi, Marketing Manager of Dinos Cecile and who leads the team which implemented RichRelevance at the company. “The RichRelevance personalization platform and machine learning engine allows us to serve the most appropriate content and product recommendations in real-time. These unique differentiators are not found in other competitive solutions and were a deciding factor in choosing them as our long-term personalization partner.”
“We are continually investing in Japan, including the recent release of our localized platform and the debut of our 12th data center in Tokyo,” said Eduardo Sanchez, President and CEO of RichRelevance. “It is an honor to welcome Dinos Cecile as our newest client in the region, and we’re excited to work together to help them deliver the most relevant and meaningful customer experience possible.”
About Dinos Cecile Co. Ltd.
Dinos Cecile is the leading e-commerce, catalogue shopping and TV shopping retailer in Japan. In July 2013, Dinos K.K. and Cecile K.K. were merged into Dinos Cecile. Dinos and Cecile are two independent brands, and each brand runs business around apparel, home furnishing, cosmetic/beauty and other wide variety of consumer goods. Besides the EC, catalogue and TV shopping businesses, it also operates corporate sales, events, insurance business and international businesses.
PRESS CONTACTS
Renee Newby
BPR for RichRelevance
757.651.6554
How do shoppers respond to the new technologies that are being increasingly used by retailers in-store? Do they rate them as cool or creepy? This Retail Week article and infographic depicts how consumers have rated everything from fingerprint technology to digital coupons in a survey conducted by RichRelevance (subscription required).
Smart mirrors are a ‘cool’ in-store technology, but facial recognition software is another story entirely. Those are among the findings of a new survey by RichRelevance, a provider of omnichannel personalization technology. The company surveyed more than 2,000 U.S. and U.K. consumers about how technology can impact their in-store shopping experience, highlighting the differences between what shoppers thought was ‘cool’ and ‘creepy’.
RichRelevance has released its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. The research asked over 2,000 consumers in the US and UK about how technology can impact their shopping experience, highlighting the difference between what shoppers thought was ‘cool’ and ‘creepy’.
Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.