How do Shoppers Respond to the New Technologies that are being Increasingly used by Retailers In-Store?

How do shoppers respond to the new technologies that are being increasingly used by retailers in-store? Do they rate them as cool or creepy? This Retail Week article and infographic depicts how consumers have rated everything from fingerprint technology to digital coupons in a survey conducted by RichRelevance (subscription required).

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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