In-Store Technologies: Separating the Cool from the Creepy

Smart mirrors are a ‘cool’ in-store technology, but facial recognition software is another story entirely. Those are among the findings of a new survey by RichRelevance, a provider of omnichannel personalization technology. The company surveyed more than 2,000 U.S. and U.K. consumers about how technology can impact their in-store shopping experience, highlighting the differences between what shoppers thought was ‘cool’ and ‘creepy’.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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