David Selinger, CEO of RichRelevancesays that social shopping accounts for less than 1% of the total online shopping sessions but hey, that’s still money in the bank, right? So, his company put together this lovely, holiday-themed infographic that shows how the top social shopping channels stack up.
The first thing you’ll notice when you review the panels is the inclusion of a site we don’t often talk about – Polyvore. This social site asks user to curate sets of products from a variety of online retailers. The example you see on the right is someone’s idea of a cool living room. Click on the objects and you get a detail page including the price and where to buy it. One more click and you’re on the site that sells it.
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* Face scans, heat sensors, phone signals used to track shopper
* Smart data allows stores to copy e-commerce personalisation
* Store wi-fi can track shopper within three metres
* U.S. data firms agree privacy code of conduct
* Mobile ad spending seen tripling to $39 bln in 2018
You may not be using your phone, but it is giving out a unique signal that the retailer may be monitoring. A face scanner may check your age and gender while sensors pick up your body heat to help locate popular parts of the store.
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Independent survey recognizes RichRelevance as one of most influential e-commerce vendors based on market reach for second year in a row
San Francisco, CA – Nov. 15, 2013 – RichRelevance®, the global leader in omni-channel personalization, today announced that it has been recognized by Internet Retailer magazine for its impact on ecommerce sales in its “Top Tech 2014” book. For the second year in a row, RichRelevance was named the #1 most influential vendor in the personalization category based on a combined $42.24 billion in online sales across its clients’ sites in the Internet Retailer 1000. This is up 28.3% over last year, as the company has increased its number of retail clients.
“Personalization is a priority for retailers now more than ever and I am ecstatic that Internet Retailer has once again acknowledged our outstanding leadership in this category,” said David Selinger, CEO of RichRelevance. “As the scale of global retail accelerates, we will continue to equip our retail clients across the IR1000 with the data-driven tools and solutions that drive sales and make an impact on their business. We are thrilled with this recognition.”
“For the second year, Internet Retailer has ranked the vendors that supply the Top 1000 retailers with the parts, personnel, service and know-how that keep their ecommerce engines running,” explains Internet Retailer’s Vice President of Research, Mark Brohan.
The just-published Top Tech 2014 guide offers a clear roadmap for online retailers searching for the e-commerce technologies and services preferred by America’s top web merchants. The Top Tech 2014 comprehensively ranks the top vendors in each of 28 solutions categories—from affiliate marketing to web performance management—based on the total 2013 and 2012 e-commerce sales of their clients among North America’s Top 1,000 e-retailers.
Additional Resources:
- More information about RichRelevance personalization solutions is available here.
- Connect with RichRelevance on Facebook and Twitter for updates and news.
AboutRichRelevance
RichRelevance is the global leader in omni-channel personalization. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $10 billion in attributable sales to its clients, which include Target, Marks & Spencer and Priceminister. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe. For more information, please visit www.richrelevance.com.
Promotions across technical team enable RichRelevance to better serve key customers
San Francisco, CA – Nov. 15, 2013 –– RichRelevance®, the global leader in omni-channel personalization, today announced the promotion of two key members of its technical team: Tyler Kohn has been named Chief Technical Officer and Mike DeCourcey has been promoted to Vice President of Engineering. These promotions bolster RichRelevance’s technical leadership as more and more retailers and brands turn to the company to derive value from terabytes of data across all channels.
RichRelevance’s technology and infrastructure enable it to collect and manage a massive amount of real-time data, including user behavior, catalog data, inventory status, and trends combined with historical user and product information, and has delivered over $10 billion in attributable sales to its clients, which include Target, Marks & Spencer and Priceminister. As the company grows to support the scale of global retail, technical talent will continue to set the company apart and provide value to its customers.
“RichRelevance drives more than one billion interactions with shoppers globally every day, and our talent is paramount to both the success of our business and the value we provide to our customers,” said David Selinger, co-founder and CEO of RichRelevance. “Through these appointments, we are continuing to align our top talent to most effectively bring the very best of our technology, platform and business together to serve our customers. I am thrilled to announce these promotions and look forward to Tyler and Mike’s continued impact.”
The promotions augment technical leadership in RichRelevance’s executive and engineering teams, while creating new leadership structures to ensure that RichRelevance technology continues to innovate and excel.
Tyler Kohn, Chief Technology Officer: As RichRelevance’s CTO, Kohn is responsible for product, engineering, operations, and data science to accelerate market and technical leadership. With over 15 years of technical leadership experience, he leads a global team of over 70 technologists in the continued development and innovation of the company’s big data infrastructure, and has pioneered his team’s prominent position in high-performance and distributed computing through conferences, Meet Ups, white papers and contributions to leading open source projects.
Mike DeCourcey, VP of Engineering: DeCourcey is responsible for the strategic planning, technical direction and guidance of the company’s suite of personalization solutions as Vice President of Engineering. During his time at RichRelevance, his role has grown within the engineering organization from individual contributor to team lead, director, and now VP of Engineering. DeCourcey brings a wealth of expertise to this role, with over 15 years of operational, project management and technology leadership experience from RichRelevance, as well as from previous engineering roles at Plumtree Software, BEA Systems and Fortis Forge.
About RichRelevance
RichRelevance is the global leader in personalization for the world’s largest retailers and brands. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $10 billion in attributable sales to its clients, which include Target, Marks & Spencer and Priceminister. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe. For more information, please visit www.richrelevance.com.
Eleven data centers enable the company to maintain uptime and performance at global scale, while increasing speed to delivery, for the world’s largest retailers
San Francisco, CA – Nov. 14, 2013 –– RichRelevance®, the global leader in omni-channel personalization, today announced the expansion of its data footprint with two new data centers—bringing its total to 11—in Singapore and Stockholm, Sweden. The new state-of-the art, certified facilities allow the company to continue delivering personalization decisions at 100% uptime to its clients in the Asia Pacific and Eastern Europe regions, and also worldwide.
“Expanding our global data footprint allows RichRelevance to efficiently manage massive amounts of shopping data, providing seamless service to our partner retailers and their customers,” said Kevin Duffey, RichRelevance Vice President of IT Operations. “Distributing our data centers in key locations worldwide helps ensure RichRelevance’s unmatched performance and reliability, while providing maximum uptime and minimal latency.”
RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Target, Sears, Marks & Spencer and Priceminister. The company recently opened a data center in Miami, FL to provide delivery service to South America. Its 11 data centers worldwide enable it to collect and manage a massive amount of real-time data, including anonymous user behavior, catalog data, inventory status, and trends combined with historical user and product information.
This infrastructure relies on a cloud-computing model leveraging load-balanced servers that use solid state drives, in order to deliver the highest possible throughput with the lowest latency for the company’s retail partners. During the peak of 2012 holiday traffic, RichRelevance operated at less than one-sixth of capacity despite serving 8 billion product recommendations at a rate of up to 11,500 responses per second. In fact, every five minutes, the infrastructure processes nearly 80,000 shopping sessions, more than 330,000 retail page views, more than 17,500 recommendation clicks, and 385 orders with a recommended product.
“Google and Amazon have measured that every one-tenth of a second (100 ms) delay in latency equates to 1% decline in sales, so equipping our customers and partners with an infrastructure that enhances performance is a cornerstone of our value,” said Eduardo Sanchez, President of RichRelevance. “The global breadth of retail necessitates speed, reliability and scale, and we’ve built an amazing framework to not only meet our clients’ current needs, but helps equip them for the future as well.”
For more information on the company’s infrastructure and offerings, please visit: https://richrelevance.com/solutions/technology/.
About RichRelevance
RichRelevance is the global leader in personalization for the world’s largest retailers and brands. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $10 billion in attributable sales to its clients, which include Target, Marks & Spencer and Priceminister. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe. For more information, please visit www.richrelevance.com.
Two stories that illustrate UK consumers’ very different reactions to personalisation emerged this week. On the one hand, a (social) media storm erupted when it was reported that Tesco plans to use face-scanning screens in its garages to show relevant adverts to those waiting to pay, based on their age and gender.
On the other hand, a survey of online shoppers by the IDC and RichRelevance found that many value personalisation technologies. The study found that 53% of the UK consumers it quizzed said personalised product recommendations were clearly relevant to them, and 26% said personalisation made them more likely to return to shop at the same retailer. Timing, it seems, is also important, with 45% of UK consumers using recommendations because they are presented at the right time in the decision-making process. There’s more detail from the study here.
It seems to me that both of these two stories have something to tell us about personalisation and its impact on UK consumers.
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