Reuters – Big Retailer is watching you: stores seek to match online savvy

* Face scans, heat sensors, phone signals used to track shopper

* Smart data allows stores to copy e-commerce personalisation

* Store wi-fi can track shopper within three metres

* U.S. data firms agree privacy code of conduct

* Mobile ad spending seen tripling to $39 bln in 2018

You may not be using your phone, but it is giving out a unique signal that the retailer may be monitoring. A face scanner may check your age and gender while sensors pick up your body heat to help locate popular parts of the store.

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