Are your recommendations as mysterious as a magic 8-ball?
It’s time to rethink your recommendation strategies.
A modern personalization platform should give you control over your strategies to deliver the right upsell and cross-sell opportunities. You should be able to analyze and activate your own data in real time to create relevant recommendations that drive higher engagement and revenue.
Black-box applications don’t afford you the opportunity to use your own data to articulate clear strategies. Instead, you’re stuck with static “You may also like” recommendations that are sterile and lack transparency.
Consider an agile, flexible approach that gives your team the tools to tailor each strategy to reflect your customer data and brand promise. We have put together a webinar on Building Your Own Recommendations to help you learn how.
In this webinar, Cam Fortin, Senior Director of Product Development at Wine.com, will share how they built their own, highly effective recommendation strategy that resulted in 15% increase in average order value and $5 revenue per click by utilizing the "Build your own strategy" offering within the Relevance Cloud™.
Join us to learn how you can translate your brand promise into tailored customer experiences.
WEBINAR DETAILS
Build Your Own Recommendations
Thursday, March 19, 2015
9:00 a.m. PST / 4:00 p.m. GMT
ABOUT THE PRESENTERS
Cam Fortin
Sr. Director of Product Development, Wine.com
An e-commerce industry veteran, Brad Cerenzia has more than 15 years’ experience as an innovator, designer and engineer working at companies like Amazon and Redfin. Currently, Brad is the Director of Data Innovation at RichRelevance, introducing proofs-of-concept with top retailers eager to establish themselves as market leaders in adapting personalization to such areas as mobile shopping, sales associate on-floor tools, fitting room technology, POS marketing, cross-channel data technologies and assisted personal shopping.
Jolie Katz
Product Marketing Manager, RichRelevance
Jolie Katz is the Product Marketing Manager for the Recommend and Discover products at RichRelevance, creating and delivering go-to-market assets that drive demand and generate pipeline for the business. Prior to RichRelevance, Jolie worked in the Consumer Insights division of the Estee Lauder companies, where she was responsible for analyzing global market and consumer trends to deliver strategic recommendations and insight to a broad range of internal departments. She received her BS in Organization Leadership from the University of Delaware.
San Francisco and New York events gather retail industry leaders to focus on delivering extraordinary customer experiences at every touchpoint
San Francisco, CA – March 11, 2015 – RichRelevance®, the global leader in omnichannel personalization, today announced its 2015 US Customer Advisory Summit series in San Francisco (March 18 at the Terra Gallery) and New York City (March 24 at 404 NY). The invitation-only event assembles top retail leaders and RichRelevance executives to drive innovation and tangible business value in data-driven retail with a focus on using data and personalization to deliver extraordinary customer experiences at every touchpoint. The US summits follow on the heels of last month’s sold-out EMEA customer advisory summit, which saw over 65 customers in attendance.
The San Francisco Customer Advisory Summit keynote will feature L2 Think Tank’s Maureen Mullen and the New York Customer Advisory Summit will highlight L2 Think Tank’s Scott Galloway as its keynote speaker. Customer presentations at the events include: Monsoon Accessorize (UK), Kalahari.com (South Africa), Wine.com, HD Supply, CDW, JackThreads and Samsung.
In addition, Customer Advisory Summit attendees will have direct access to the executives, practitioners and data scientists who are leading a sea change in retail. The Summit includes networking activities including pre-summit cocktails and dinner, as well as a full-day agenda with information-packed sessions highlighting customer case studies, exploring data, retail and business value. The agenda includes:
- Using Build and real-time data to construct stand-out experiences
- Relevance In Store and the new era of digital personalization
- Product deep dives and sneak peeks
- One-on-one time with RichRelevance’s key product, science, customer excellence and executive team members
“As customer experience emerges as the new battlefield for retailers, RichRelevance’s Customer Advisory Summit remains the only forum dedicated exclusively to the subject of omnichannel personalization,” said Eduardo Sanchez, CEO of RichRelevance. “The Summit is a tremendous opportunity to join the people and brands shaping the future of retail with the data-driven strategies and tools to build superior customer experiences at every touchpoint.”.
For more information and to request an invitation, please visit:
Relevance Cloud enables Harvard Business Review to surface and deliver relevant, engaging content and products to readers based on their interests and goals
San Francisco, CA – March 10, 2015— RichRelevance®, the global leader in omnichannel personalization, today announced that Harvard Business Review has selected RichRelevance to deliver highly authentic and curated experiences to its readers. Now, using the Relevance Cloud, Harvard Business Review can tap into real-time data to present up-to-date customized content based on readers’ interests, which can be stored in a personal library or added to reading lists to share with team members and clients. This personalized experience makes it easier for readers to follow research and insights that are most relevant to them and to integrate the content into their daily work.
“As we set out to revamp HBR.org, we spoke to our users nearly every week to understand their needs and how we could make the site work better for them,” said Eric Hellweg, Managing Director of Digital Strategy for Harvard Business Review. “We continually heard that people wanted a better way to find content and products that were specifically relevant to them. RichRelevance was the right partner to turn that need into reality.”
As the first consumer media company to partner with RichRelevance, HBR is using the Recommend™ and Engage™ solutions to better curate stories and products for readers while enhancing HBR’s already extensive ecommerce platform. In the HBR ecommerce store, RichRelevance-powered algorithms recommend HBR content, special offers and products to users based on their interests and careers, within one integrated user experience. Readers can also seamlessly share purchase recommendations with colleagues via their social networks.
“HBR is innovating new ways to get to closer to their readers through personalization,” said Eduardo Sanchez, CEO of RichRelevance. “The new capabilities speak to readers in the context of their own professional goals to ensure the best possible online experience.”
For more information on RichRelevance solutions, please visit: https://richrelevance.com/solutions/technology/.
Analytics has always been the sexy bit of data management. That’s where the nuggets of insight are teased to the surfaced and millions made by understanding why diapers sell beer or who is newly pregnant or how to route a jet so it burns 25% less fuel. But, behind that, there has always been the grunt work of extracting data from multiple, disparate sources, cleansing it of partial or bogus records, transforming it into a consistent and usable format, and loading it into the target analytics engine.
Lancôme, leader mondial du secteur des produits de beauté, propose une personnalisation en ligne ses clients. La marque innove par la possibilité de construction complète et sur-mesure de son look, à partir de ses produits cosmétiques.
Lancôme s’est associée à RichRelevance pour élaborer cette innovation digitale. Ainsi chaque client peut utiliser les produits cosmétiques Lancôme pour personnaliser son look, selon ses préférences et l’expertise de la marque. Le site propose ainsi des produits en fonction du teint du client, et d’assortiments réalisés par ces experts.
La marque de cosmétique a fait appel aux solutions de ReachRelevance pour personnaliser l’expérience client sur son site en fonction du teint de ses clientes ainsi que de leurs préférences et des assortiments réalisés par des experts.
Lancôme propose ainsi sur son site, un look complet, personnalisé sur mesure à chaque cliente en fonction de ses préférences personnelles.