Internet Retailing – Lancôme propose la personnalisation “sur mesure”

La marque de cosmétique a fait appel aux solutions de ReachRelevance pour personnaliser l’expérience client sur son site en fonction du teint de ses clientes ainsi que de leurs préférences et des assortiments réalisés par des experts.

Lancôme propose ainsi sur son site, un look complet, personnalisé sur mesure à chaque cliente en fonction de ses préférences personnelles.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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