RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

In-store personalisation: creepy or cool?

This is a contributed piece by Diane Kegley, Chief Marketing Officer, RichRelevance

Our love of technology has opened up new opportunities for retailers. The battle is on for brand owners to capture our attention – whether it’s online, on mobile, or on digital displays in store. The question is: how do we create a more interactive, enticing experience for consumers, without crossing the line of being too “creepy”.

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Facial recognition: The good and the bad

Is facial recognition “creepy or cool?” asked a June 2015 survey of British shoppers. The poll, conducted by product personalisation firm RichRelevance, found that while shoppers were generally OK with personalised recommendations they were a little unnerved by the idea of facial recognition being the source of the targeting. It’s a strange one given that MasterCard recently revealed via CNN that it is trialling the use of selfies as authentication for in-store purchases and Apple has lifted the lid on its biometric authentication mobile commerce software Apple Pay in Europe.

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6 Misconceptions That Will Drag Down Your CRM Strategy

Today, most business leaders recognize that customer relationship management (CRM) is important for the success of their business. Companies continue to invest heavily in technology solutions, including CRM platforms, to better understand and engage more effectively with customers. In fact, the worldwide CRM software market grew to $23.2 billion in 2014, up 13.3 percent from $20.4 billion in 2013, according to Gartner.

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Omnichannel at tipping point in world of ‘Webrooming’

Personalisation group RichRelevance and digital marketing benchmarking specialist L2 have previewed findings from their upcoming Intelligence Report: Omnichannel 2015.

The report analyses the efforts of leading retailers to blend digital and in-store experiences, in a bid to identify those that are successfully delivering a true omnichannel experience.

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You are being watched: face recognition deemed 'creepy' by UK shoppers

Tom Cruise gets an eye transplant in order to evade face-recognition-based marketing. At least, that’s how I recall the scene in the film Minority Report.

The transplant is necessary because his character is on the run but wherever he goes optical recognition sensors identify and then assault him with personalised advertising messages. It is clear that unless he changes his appearance he will never be anonymous.

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UK consumers find facial recognition-driven targeted ads “creepy”: RichRelevance report

RichRelevance published a new UK study, “Creepy or Cool” that reveals that 70% of UK shoppers find facial recognition technology that identifies age and gender in order to display product recommendations “creepy”.

The study, which surveyed 1,049 consumers in the UK about their attitudes towards digital enhancements to the store shopping experience, found that 72% of UK consumers find personalization of product recommendations based on purchasing habits a “cool” capability.

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