Facial recognition: The good and the bad

Is facial recognition “creepy or cool?” asked a June 2015 survey of British shoppers. The poll, conducted by product personalisation firm RichRelevance, found that while shoppers were generally OK with personalised recommendations they were a little unnerved by the idea of facial recognition being the source of the targeting. It’s a strange one given that MasterCard recently revealed via CNN that it is trialling the use of selfies as authentication for in-store purchases and Apple has lifted the lid on its biometric authentication mobile commerce software Apple Pay in Europe.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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