UK consumers find facial recognition-driven targeted ads “creepy”: RichRelevance report
RichRelevance published a new UK study, “Creepy or Cool” that reveals that 70% of UK shoppers find facial recognition technology that identifies age and gender in order to display product recommendations “creepy”.
The study, which surveyed 1,049 consumers in the UK about their attitudes towards digital enhancements to the store shopping experience, found that 72% of UK consumers find personalization of product recommendations based on purchasing habits a “cool” capability.
