In-store personalisation: creepy or cool?

This is a contributed piece by Diane Kegley, Chief Marketing Officer, RichRelevance

Our love of technology has opened up new opportunities for retailers. The battle is on for brand owners to capture our attention – whether it’s online, on mobile, or on digital displays in store. The question is: how do we create a more interactive, enticing experience for consumers, without crossing the line of being too “creepy”.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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