RichRelevance increases investment with the release of a localized version of the Relevance Cloud and establishment of new Japan data center – the 2nd in the region and 12th worldwide
San Francisco, CA – February 9, 2016— RichRelevance®, the global leader in omnichannel personalization, today announced it is increasing its investment in the Japanese market. This includes significant commitment in the areas of infrastructure and product, with the debut of a new Tokyo data center and a fully localized Japanese version of the Relevance Cloud platform and product suite. The announcement comes as RichRelevance continues to attract major leaders to real-time personalization and aims for accelerated corporate growth through increased investment in the Japanese market.
News Facts
- RichRelevance will officially debut a Japanese version of the Relevance Cloud and Discover, Engage, Recommend and Build products. This includes a fully localized user interface, documentation and training videos to speed adoption and optimize results from real-time personalization.
- To support customer success with the Relevance Cloud and true real-time personalization, RichRelevance has established a new data center in Japan. The Tokyo facility is RichRelevance’s second data center in the Asia Pacific region – and 12th data center worldwide. The new, state-of-the-art data center allows RichRelevance to manage massive amounts of shopping data while continuing to consistently deliver real-time personalization in under 65 milliseconds with 100 percent uptime as it has done continuously for the last 68 months across all 11 data centers.
Comments on the News
- “We are very confident about the market opportunity in Japan as well as the entire Asia Pacific region, and are investing aggressively. Japan and Asia Pacific are a major focus for us as we rapidly accelerate our footprint in the region with help from valued advisors and partners such as Mr. Murakami and SoftBank Telecom.” – Eduardo Sanchez, President and CEO, RichRelevance
- “The fact that several major ecommerce companies in Japan have adopted RichRelevance is a testament to our ability to support our local customers and deliver value to them. We are excited to extend our commitment with a new data center and localized version of the Relevance Cloud as we bring the advantages of real-time personalization to a rapidly growing number of companies in Japan.” – Keisuke Kudo, Representative Director, RichRelevance K.K.
Personalization is no longer an option in delivering innovative consumer experiences regardless of the retailer or channel of business. It’s a mandate to create a connective customer journey. This is why 4 of the top 8 consumer electronics retailers in the US rely on RichRelevance to deliver state-of-the-art personalization.
Join us for this unique presentation and learn first-hand from the personalization experts from RichRelevance that are working directly with these CE retailers to create innovative customer experiences through personalization.
Key Take-Aways:
- 10 strategic personalization techniques used by leading CE retailers today
- What kind of data can transform the customer experience
- How retailers are connecting the dots of the customer journey across channels
Featuring Gartner and L’Oreal Paris
Luxury leader uses RichRelevance’s Relevance Cloud™ platform to provide premium experience and personalized service at every touchpoint – driving a 40% revenue boost from personalization
San Francisco, CA – January 13, 2015 – RichRelevance®, the global leader in omnichannel personalization, today announced that RichRelevance client Barneys New York has received a 2015 Customer Engagement Award from Retail TouchPoints. Barneys New York was honored as a Gold winner in the Cross-Channel Optimization category based on its innovative omnichannel strategies that have delivered a 60% increase in mobile revenue and a 40% revenue boost from personalization.
Barneys New York: Relevance Cloud Powers Cross-Channel Optimization Success
Barneys is using the Relevance Cloud platform and product suite to create and sustain a personal connection with customers regardless of where they shop — on web, mobile, tablet or in the store. The foundation is the ability to collect, analyze and connect in-store data with online purchase and behavioral data, as well as product catalogs and inventory systems. This data then fuels a Barneys New York experience that includes online and offline components. For example, a shopper can check out content on jewelry; return to her mobile device; head to the store to complete her purchase with the help of a sales associate who is armed with details on recent arrivals, and product recommendations based on past purchases and behavior. Representative innovations include:
Digital personalization: Earlier this year, Barneys New York debuted a fully responsive site to optimize the digital experience across all devices. The new experience enhances product presentation and allows for better personalization of editorial content and product recommendations to a unique shopper’s tastes (again, taking into account online and offline activities).
Data-driven clienteling: Barneys New York also debuted a new clienteling app for sales associates. Available on smartphone and tablet, the new app arms sales associates with personalized recommendations based on a complete view of each customer’s past purchases and browsing behavior, as well as endless aisle capabilities.
About the Retail TouchPoints 2015 Customer Engagement Awards
The Retail TouchPoints 2015 Customer Engagement Awards recognize 18 retail companies that are reaching lofty goals with a variety of technologies and campaigns. Across the organization — from the supply chain to the mobile screen — each of this year’s winners has gone the extra mile to delight, surprise and satisfy shoppers. The award winners are ahead of the curve and are achieving business success in this increasingly competitive and challenging marketplace.
Through a nomination process, the winners were selected based on, but not limited to, four specific criteria: unique shopping/promotional offerings; customer engagement strategies; customer analysis; and technology innovation. Winners include large, national retailers and smaller, regional companies, as well as international selections. Award recipients also vary in their products and services offerings, from specialty apparel and department stores to automotive and gourmet consumables.
Relevance Cloud™ personalization platform with Discover™ and Recommend™ enables Spiraledge to deliver a more relevant and meaningful customer experience on SwimOutlet.com and YogaOutlet.com
San Francisco, CA – December 8, 2015 — RichRelevance®, the global leader in omnichannel personalization, today announced that Spiraledge is using RichRelevance to deliver highly authentic and custom experiences across its ecommerce sites SwimOutlet.com and YogaOutlet.com, as well as corresponding mobile sites. Now, through RichRelevance’s Relevance Cloud™ platform and product suite, Spiraledge can tap into real-time data to present tailored recommendations, search results and browse suggestions that help shoppers find what they need—quickly and easily—as they shop online. Since implementing RichRelevance, Spiraledge has seen a significant increase in sales and average order value (AOV) attributable to personalization.
“Our mission is to perfect the online shopping experience for our customers every day,” says Steve Foust, VP of Marketing at Spiraledge. “RichRelevance’s superior technology and blue-chip roster of successful clients made them the best partner for our personalization initiatives.”
Spiraledge Success: Search, Browse & Product Personalization
Founded in 2001, Sprialedge has invested heavily in technology to bring innovative products to market, and considers personalization a key competitive differentiator. After a successful A/B test, RichRelevance Recommend™ was implemented on SwimOutlet.com, followed by YogaOutlet.com and corresponding mobile sites to provide the most relevant, data-driven recommendations for shoppers. The company started with basic placements on their home, product, category, search and cart pages, and has since increased placements on category and home pages (both mobile and desktop) and implemented recommendations on blog and guide pages.
Based on Recommend’s performance, Spiraledge’s Marketing and Product teams decided to test RichRelevance Discover™ to personalize search and browse results for customers. Testing on SwimOutlet.com yielded increases in conversion rate for returning customers, so Spiraledge will continue its rollout to YogaOutlet.com, including implementation of the “type-ahead suggestions” feature of Discover, which presents personalized suggestions of brands, categories, products and recommendations within the search bar.
“Personalization has emerged as a strategic weapon for retailers in all categories,” says Eduardo Sanchez, CEO & President of RichRelevance. “We are thrilled to partner with Spiraledge, whose commitment to using superior technology to deliver a personalized customer experience is not only core to their culture, but is also a crucial market advantage for them. Our independent Relevance Cloud personalization platform and integrated product suite are built from the ground up specifically to enable retailers like Spiraledge deliver on this promise – in the unique way that drives the best results for their customers and business.”
For more information on RichRelevance solutions, please visit: https://richrelevance.com/solutions/technology/.
About RichRelevance
RichRelevance is the global leader in omnichannel personalization and is used by more than 230 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $20 billion in sales for its clients, which include Office Depot, Costco, Marks & Spencer and Darty.
Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe. For more information, please visit www.richrelevance.com.
About Spiraledge
Spiraledge is a leading internet retailer and healthy living company headquartered in Campbell, CA. Its retail sites include SwimOutlet.com, the web’s most popular swim shop, and YogaOutlet.com, one of the first yoga-focused online retailers. Since the company’s founding in 2001, technology has been at the heart of the Spiraledge culture and a key component to the company’s success, enabling a focus on its core mission: to perfect the online shopping experience for our customers every day. Spiraledge has been named as a Hot 100 Company twice in the last four years by Internet Retailer Magazine.
Impulse buys will drive retail sales this year, as consumers favour retailers with longer opening hours, short checkout queues and in store collection services
Reading, UK – 23 November 2015 – High street stores remain the cornerstone for British retailing success as nearly half (47 per cent) of UK shoppers say it’s more important for them to shop in store during the Christmas holidays, compared to other times of the year. Despite the growing accessibility of online and mobile shopping, many still like to visit the physical store for gift inspiration and convenience.
This year, retailers should expect a much more volatile shopping pattern from consumers. The majority of respondents (85 per cent) say they don’t have a set timeframe for gift shopping, but would rather buy on impulse, either during occasional free time in their busy lifestyles, or when they see something they like in the store or online.
Contrary to the hype around Black Friday (27 November), only 3 per cent of consumers say they plan to shop for a bargain on this day. Similarly, consumers are abandoning the tradition of last minute shopping in the week ahead of Christmas Day, with just 9 per cent saying they plan to complete the majority of gift shopping during this time.
These findings are based on a new survey by RichRelevance®, the global leader in omnichannel personalisation. The study surveyed 1,077 consumers across the UK to pick out the trends and themes that will define the in store shopping experience this Christmas. Key findings include:
UK unfazed by Christmas creep
- Nearly half of UK consumers (47 per cent) say they are annoyed or very annoyed to see Christmas merchandise being promoted or sold in the store before Halloween.
- But for the majority of consumers, the phenomenon of ‘Christmas creep’ has no impact on their choice of shopping destinations: only 3 in 10 say they are less likely to buy from a retailer who displays holiday merchandise in the store before November.
Consumers opt for retailers with time saving and convenience factors
- The main reasons for shoppers to shop in store are to get items immediately (58 per cent), get ideas and inspiration for gifts (51 per cent) and know exactly what they are buying with no unwanted surprises (35 per cent).
- Longer opening hours in the evenings and weekends are highly favourable amongst UK consumers, with 7 in 10 shoppers raising a thumbs up for retailers who take on such challenges.
- However, one sure way to send shoppers away is long queues at the check out (67 per cent say this is their biggest frustration). This is closely followed by busy traffic and parking (54 per cent) and out-of-stock items and unavailable sizes (53 per cent).
Click & Collect service is the most desirable feature in the store
- Following last year’s success with Click & Collect services, nearly two thirds of UK shoppers (60 per cent) say this is still the most desirable in store feature. Other favourable features for shopping in the store are helpful sales assistants who can check on purchases anywhere in the store using mobile checkouts (37 per cent) and self-service tablets and kiosks to check pricing, availability and view recommendations (36 per cent).
- With more retailers now offering free shipping or Click & Collect services, it is no surprise that only a small majority of consumers (27 per cent) are concerned about shipping costs and the hassle of home deliveries.
Consumers less concerned about data security in store
- Interestingly, consumers are more confident about credit card and data security in store, with over half of respondents (52 per cent) saying they are not at all worried. One possible suggestion is that due to recent high profile cyber attacks, many consumers now prefer to shop in store rather than purchase goods online.
- Card and mobile payment will dominate in store purchases, as an overwhelming majority (75 per cent) has boldly said they will not be using cash to purchase gifts this year.
“The high street store remains an anchor for Christmas shoppers—whether for inspiration, convenience or immediate purchase gratification,” said Matthieu Chouard, Vice President and General Manager of EMEA, RichRelevance. “Savvy retailers will recognise the opportunity to leverage their stores to deliver—or exceed—consumer demand for convenience and time savings this holiday season.”