Barneys New York Wins 2015 Customer Engagement Award from Retail TouchPoints
Luxury leader uses RichRelevance’s Relevance Cloud™ platform to provide premium experience and personalized service at every touchpoint – driving a 40% revenue boost from personalization
San Francisco, CA – January 13, 2015 – RichRelevance®, the global leader in omnichannel personalization, today announced that RichRelevance client Barneys New York has received a 2015 Customer Engagement Award from Retail TouchPoints. Barneys New York was honored as a Gold winner in the Cross-Channel Optimization category based on its innovative omnichannel strategies that have delivered a 60% increase in mobile revenue and a 40% revenue boost from personalization.
Barneys New York: Relevance Cloud Powers Cross-Channel Optimization Success
Barneys is using the Relevance Cloud platform and product suite to create and sustain a personal connection with customers regardless of where they shop — on web, mobile, tablet or in the store. The foundation is the ability to collect, analyze and connect in-store data with online purchase and behavioral data, as well as product catalogs and inventory systems. This data then fuels a Barneys New York experience that includes online and offline components. For example, a shopper can check out content on jewelry; return to her mobile device; head to the store to complete her purchase with the help of a sales associate who is armed with details on recent arrivals, and product recommendations based on past purchases and behavior. Representative innovations include:
Digital personalization: Earlier this year, Barneys New York debuted a fully responsive site to optimize the digital experience across all devices. The new experience enhances product presentation and allows for better personalization of editorial content and product recommendations to a unique shopper’s tastes (again, taking into account online and offline activities).
Data-driven clienteling: Barneys New York also debuted a new clienteling app for sales associates. Available on smartphone and tablet, the new app arms sales associates with personalized recommendations based on a complete view of each customer’s past purchases and browsing behavior, as well as endless aisle capabilities.
About the Retail TouchPoints 2015 Customer Engagement Awards
The Retail TouchPoints 2015 Customer Engagement Awards recognize 18 retail companies that are reaching lofty goals with a variety of technologies and campaigns. Across the organization — from the supply chain to the mobile screen — each of this year’s winners has gone the extra mile to delight, surprise and satisfy shoppers. The award winners are ahead of the curve and are achieving business success in this increasingly competitive and challenging marketplace.
Through a nomination process, the winners were selected based on, but not limited to, four specific criteria: unique shopping/promotional offerings; customer engagement strategies; customer analysis; and technology innovation. Winners include large, national retailers and smaller, regional companies, as well as international selections. Award recipients also vary in their products and services offerings, from specialty apparel and department stores to automotive and gourmet consumables.