Most content optimization solutions require you to constantly run manual A/B tests, making it hard to scale a personalized experience for every customer in real time.
Join Casey Davidson (Director of E-Commerce and Digital Marketing, Clarisonic) and Reid Narkunas (Director of Product Management, RichRelevance) to learn how Clarisonic, a skincare product company by L’Oreal, was able to increase its clickthrough rate (amongst other KPIs) by 20% in less than two months through deploying automated content personalization with Engage™.
Other key topics of this webinar include:
- Why you shouldn’t waste time with manual A/B testing
- Top 7 use cases of automated content personalization
Comprehensive product intelligence enhances cross-sell and upsell with personalized merchandising strategies based on product attributes and compatibility
RichRelevance®, the global leader in omnichannel personalization, and CNET Content Solutions (CCS), the leading provider of ecommerce product content, data and solutions, have renewed their strategic partnership to enhance cross-sell and upsell for retailers.
The partnership enhances the independent Relevance Cloud™ personalization platform with CCS’s DataSource™ product, the industry’s most comprehensive database of consumer electronics product information on more than 10 million SKUs, to allow merchants to curate a personalized shopping experience that includes the most relevant complementary products and accessories to consider at the time of purchase. Now retailers using the Relevance Cloud can inspire consumer purchase with perfectly matched products – while eliminating manual product mapping and the cost and effort of keeping up to date with inventory and trends.
Advanced Merchandising with the Relevance Cloud
With DataSource, the Relevance Cloud algorithms optimize cross-sell and upsell by accessing timely, accurate and consistent information on 10 million Consumer Electronics product SKUs in 32 markets and 23 languages. These Advanced Merchandising capabilities provide a supplemental layer of product intelligence to RichRelevance’s personalized product recommendation solution, Recommend™, enhancing real-time behavioral recommendations with attribute and compatibility-based capabilities.
Product attributes such as brand, style, dimensions, compatibility, technical specifications, pre-installed software, and manufacturer warranty information are among the data that can be used to create new recommendation strategies for perfectly matched products. Using deep product profiles from DataSource™, the Relevance Cloud matches products by specific attributes such as key selling features, price points, and technical compatibilities, placing brand affinity directly at the merchant’s fingertips.
The Relevance Cloud’s wealth of data ensures that an appropriate variety of accessories (e.g., computer peripherals, or an outfit) are matched intelligently to the base product’s characteristics. It also surfaces compelling alternatives within retailer-specified parameters (for example, products with higher-grade feature sets priced within 20% of the base product). Merchants have full control to adjust rules to change or support brand affinity, product assortment, user experience and vendor partners; extend or override behavior-based rules; or create custom rules to be applied at any level (SKU, category, or catalog).
About CNET Content Solutions’ DataSource™
Since 1999, thousands of companies have turned to DataSource for the standardized product data to power their online websites and helps convert shoppers into buyers. With product coverage in 32 markets and 23 languages, DataSource is a world-class leader in standardized product data. Some of the top retailers in the world use DataSource every day to manage their online product catalogs.
For Questions contact Renee Newby, BPR for RichRelevance
757.651.6554
Strategic partnership brings personalized recommendations and content to store associates through the integration of Starmount Customer Engagement Suite™
and the Relevance Cloud™ platform
San Francisco, CA — February 24, 2016 — RichRelevance®, the global leader in omnichannel personalization, and Starmount®, a leader in omnichannel retail point of sale (POS) and in-store customer engagement solutions, today announced a strategic partnership to power high-impact, personalized experiences for retailers and store shoppers. The partnership integrates Starmount’s Customer Engagement Suite™ with the independent Relevance Cloud personalization platform to bring personalized product recommendations and content to the POS.
More than 230 leading retailers use the Relevance Cloud to power personalized content, offers and product recommendations to shoppers across web, mobile and store. Starmount offers the industry’s first fully integrated enterprise solution designed to provide retailers and their customers with a POS experience that includes full omnichannel capabilities.
“The Starmount / RichRelevance partnership empowers retailers to provide a greater and more personalized level of customer experience than ever before,” said Joe Halloum, President and CEO, Starmount. “For retailers, providing a consistently great omnichannel experience is quickly becoming table stakes, and our retail-proven in-store customer engagement and POS solutions, combined with superior personalization capabilities from RichRelevance, provide the fundamental building blocks retailers need to stay on top in today’s volatile selling environment.”
The new partnership gives sales associates instant access to products, promotions and content that reflect each shopper’s history, behavior and preferences across channels, as well as ‘endless aisle’ inventory available in other stores and warehouses. As a result, associates can now offer the most relevant knowledgeable suggestions to each shopper — anywhere in the store and at any point in the customer journey — boosting sales while surpassing customer expectations for a seamless omnichannel experience.
“We are committed to bringing the most innovative technology assets into the independent Relevance Cloud personalization platform,” said Eduardo Sanchez, President and CEO, RichRelevance. “Our Starmount partnership reinforces the importance of the physical store as a foundation of omnichannel retail while strengthening the Relevance Cloud with a new touchpoint to guide and support in-store purchases.”
“Retailers now know their biggest challenge is how to merge the digital and physical selling worlds into one seamless customer experience,” Nikki Baird, managing partner at Retail Systems Research, recently explained to Internet Retailer. “The compelling opportunity for retailers is in blending the best of what the digital realm has to offer with the best that the physical realm delivers.”
How It Works
Sales associates using Starmount Engage™ on a tablet or handheld device can engage store shoppers with real-time product recommendations and content, including endless aisle inventory from other stores or warehouses. Sales associates can leverage profiles of known customers to provide recommendations based on their previous history with the retailer, or cultivate new relationships based in knowledge, relevance and value.
Product and content suggestions are generated for each shopper in real-time through the Relevance Cloud and reflect both ‘wisdom of the crowd’ and customer data generated from store, online, mobile and call center. Advanced algorithms, optimization and presentation provide associates with frictionless access to the right products and content (by category, brand or both) to foster communication, conversion, cross-sell and upsell with customers.
About Starmount
Starmount solutions power the store as the center of the omnichannel retail experience, creating a data-rich commerce platform to engage shoppers, streamline operations, and support seamless and consistent cross-channel customer interactions. Our solutions combine the best of in-store, online and mobile shopping to empower associates to personalize the store visit, drive more sales anywhere in the store with robust product information, and access and fulfill inventory from any location. We’re the partner of choice for innovative brands who are redefining the role their stores play in today’s new era of retail.
PRESS CONTACTS
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Renee Newby
BPR for RichRelevance
757.651.6554
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Jeff Ketner or Mariana Fischbach
Ketner Group PR + Marketing (PR agency for Starmount)
512.794.8876
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San Francisco, CA — February 22, 2016 — RichRelevance®, the global leader in omnichannel personalization, today announced its 2016 Customer Advisory Summit Series in its EMEA and Americas regions. This invitation only series includes events in the UK on February 23-24 and New York City on March 9. The Summits are the only forums dedicated exclusively to omnichannel retail personalization.
Developed to furnish retail and marketing leaders with the strategies and tools to build superior customer experiences, each Summit features a stellar roster of thought leaders and world-class brands:
- The EMEA event features keynote speaker Spencer Izard, Head of European Insights at IDC, as well as customer presentations from Marks & Spencer, Petit Bateau, Shop Direct and Saks Fifth Avenue.
- Forrester Principal Analyst Brendan Witcher will keynote the Americas event, which also includes customer sessions from L’Oreal, Rakuten, Shoes.com, Shop.ca and Stage Stores.
- Customer Advisory Summit attendees will also have direct access to the executives and product team leaders behind driving the independent Relevance Cloud™ personalization platform. This includes opening remarks from RichRelevance Chief Executive Officer, Eduardo Sanchez (formerly of MicroStrategy), and a product roadmap overview with retailer case studies from RichRelevance Chief Product Officer, Mahesh Tyagarajan (formerly of Walmart Labs).
- Event partners include leading companies who integrate with the Relevance Cloud personalization platform, including HookLogic, Accenture, Eagle Eye and Content Square.
“As customer experience emerges as the new battleground for retailers, omnichannel personalization is a top strategic priority,” said Mr. Sanchez. “The Customer Advisory Summit assembles a wide range of resources to help our clients best use the Relevance Cloud personalization platform to elevate the customer experience in real time at every touchpoint and compete based on a fresh view of what is possible from their brand.”
Personalization is no longer an option in delivering innovative consumer experiences regardless of the retailer or channel of business. It’s a mandate to create a connective customer journey. This is why 5 of the top 8 apparel and luxury retailers in the US rely on RichRelevance to deliver state-of-the-art personalization.
Join us for this unique presentation and learn first-hand from the personalization experts from RichRelevance that are working directly with these Apparel & Luxury retailers to create innovative customer experiences through personalization.
Key Take-Aways:
- 10 strategic personalization techniques used by leading Apparel & Luxury retailers today
- What kind of data can transform the customer experience
- How retailers are connecting the dots of the customer journey across channels
Leading omnichannel personalization platform used ThousandEyes software to manage its network during the holiday shopping season rush
SAN FRANCISCO – Feb. 11, 2016 – The Thanksgiving holiday period puts increased pressure on data centers and networks as shoppers flock to the Web for Black Friday and Cyber Monday deals. Any kind of online outage or connectivity issue preventing customers from visiting retailer websites or receiving online marketing offers can cost millions of dollars in lost revenue and damage a company’s reputation.
With the help of ThousandEyes, the network intelligence company that delivers visibility into every network, RichRelevance was able to monitor network issues, staying ahead of any performance degradation across its 12 global data centers during the crucial holiday shopping period. As a result, RichRelevance successfully navigated the holiday rush to facilitate 2.4 billion page views, 3.5 billion recommendation placement views and successfully served more than 19.5 billion recommendations to shoppers with global network visibility.
Further, ThousandEyes helped the RichRelevance information technology (IT) operations team spot a trending regional network performance issue five time zones away and fix the issue before it affected their retail customers. With increased network visibility, RichRelevance can now rapidly identify and remedy network degradation to deliver enhanced customer experience and reduced downtime and time to resolution, even during peak traffic days.
“In the battle for customer loyalty, every second counts. ThousandEyes allows us to quickly pinpoint issues and share live, actionable insights with merchants directly to keep business running smoothly. For example, we can provide a service level agreement (SLA) for the data center, but can’t SLA the Internet, so we’re constantly operating at the mercy of public networks,” said Kevin Duffey, vice president of IT operations at RichRelevance. “Before ThousandEyes, the networks outside of our own were literally a black box; we couldn’t trust existing tools and were unable to analyze what we couldn’t see. ThousandEyes provides deep visibility into all the global networks we touch and into our application delivery.”
ThousandEyes gives RichRelevance the ability to see beyond the corporate firewall and into the public Internet (on which it relies) to ensure its 230 global customers, including Costco, John Lewis, Marks & Spencer, Monotaro, Office Depot and Sears, are able to deliver relevant and personalized customer experiences across Web, mobile and brick-and-mortar stores.
“The Internet wasn’t built to handle the traffic and data loads that exist today – failures are inevitable and reliability needs to be planned for,” said Mohit Lad, ThousandEyes CEO and co-founder. “Finding and resolving the problem, no matter where it resides, has become a mission-critical requirement for modern businesses. With broader network intelligence, RichRelevance can now identify problems and better collaborate with merchants, building trust and resolving issues before they become detrimental to their business — and their customers’ reputation and revenue.”
ThousandEyes is seeing accelerated adoption of network intelligence as organizations expand their use of cloud services and infrastructure, with the Internet essentially becoming the corporate backbone. Companies such as Electronic Arts, iHeartMedia, NetSuite, Slack, Twitter, Verisign and Zendesk rely on ThousandEyes to gain an accurate, up-to-the-moment understanding of what’s happening in the network, both inside and outside their organization to quickly and precisely pinpoint the root cause of problems — and then share insights with their vendors and customers.
For more information on how leading organizations are using ThousandEyes, go to www.thousandeyes.com/customers.