RichRelevance and CNET Content Solutions Partner to Optimize Digital Merchandising

Comprehensive product intelligence enhances cross-sell and upsell with personalized merchandising strategies based on product attributes and compatibility

RichRelevance®, the global leader in omnichannel personalization, and CNET Content Solutions (CCS), the leading provider of ecommerce product content, data and solutions, have renewed their strategic partnership to enhance cross-sell and upsell for retailers.

The partnership enhances the independent Relevance Cloud™ personalization platform with CCS’s DataSource™ product, the industry’s most comprehensive database of consumer electronics product information on more than 10 million SKUs, to allow merchants to curate a personalized shopping experience that includes the most relevant complementary products and accessories to consider at the time of purchase. Now retailers using the Relevance Cloud can inspire consumer purchase with perfectly matched products – while eliminating manual product mapping and the cost and effort of keeping up to date with inventory and trends.

Advanced Merchandising with the Relevance Cloud

With DataSource, the Relevance Cloud algorithms optimize cross-sell and upsell by accessing timely, accurate and consistent information on 10 million Consumer Electronics product SKUs in 32 markets and 23 languages. These Advanced Merchandising capabilities provide a supplemental layer of product intelligence to RichRelevance’s personalized product recommendation solution, Recommend™, enhancing real-time behavioral recommendations with attribute and compatibility-based capabilities.

Product attributes such as brand, style, dimensions, compatibility, technical specifications, pre-installed software, and manufacturer warranty information are among the data that can be used to create new recommendation strategies for perfectly matched products. Using deep product profiles from DataSource™, the Relevance Cloud matches products by specific attributes such as key selling features, price points, and technical compatibilities, placing brand affinity directly at the merchant’s fingertips.

The Relevance Cloud’s wealth of data ensures that an appropriate variety of accessories (e.g., computer peripherals, or an outfit) are matched intelligently to the base product’s characteristics. It also surfaces compelling alternatives within retailer-specified parameters (for example, products with higher-grade feature sets priced within 20% of the base product). Merchants have full control to adjust rules to change or support brand affinity, product assortment, user experience and vendor partners; extend or override behavior-based rules; or create custom rules to be applied at any level (SKU, category, or catalog).

About CNET Content Solutions’ DataSource™
Since 1999, thousands of companies have turned to DataSource for the standardized product data to power their online websites and helps convert shoppers into buyers. With product coverage in 32 markets and 23 languages, DataSource is a world-class leader in standardized product data. Some of the top retailers in the world use DataSource every day to manage their online product catalogs.

For Questions contact Renee Newby, BPR for RichRelevance


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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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