Analysis of Internet Retailer’s 2016 Top 500 Europe Guide shows RichRelevance is top personalisation vendor based on number of clients and client revenues
London, UK — June 9th, 2016 — RichRelevance®, the global leader in omnichannel personalisation, today announces that it is the Number One omnichannel personalisation vendor in Europe. The ranking is based on an analysis of Internet Retailer’s 2016 Europe 500 Guide which considers the total number of clients as well as combined online revenue. The ranking looks at global retailers, whose online sales combine to more than USD 165.1 billion, and their use of personalisation technology.
The research shows that RichRelevance’s omnichannel personalisation products are used by one-third of the 150 retailers using personalisation as a sales strategy.
Retailers that use RichRelevance as their personalisation vendor include prominent retail brands such as Shop Direct, Dixons Carphone, Hobbs.co.uk, Tesco, Asda, Marks and Spencer, John Lewis and many other well-known high-street brand names.
SVP & General Manager EMEA at RichRelevance, Matthieu Chouard, said: “RichRelevance ranks as number one for personalisation in the Internet Retailer 500 Guide because of the competitive advantages our platform offers retailers and the impact it has on the way their customers spend online. We remain completely focused on delivering the best personalisation technology to our clients to support digital sales in a complex omnichannel environment.”
More than 240 leading retailers globally use the Relevance Cloud to power personalised content, offers and product recommendations to shoppers across web, mobile, call centre and store. Forrester Consulting recently found that the RichRelevance’s Relevance Cloud personalisation platform delivers revenue increases of at least 10% and over $400K in annual maintenance savings. The open, real-time personalisation platform combines advanced data science with a world-class Hadoop installation and 12 global data centres that support more than one billion decisions per day.
Chouard continued: “Faced with an explosion of marketing systems and customer data, our clients are using the Relevance Cloud to unify customer information and orchestrate a real-time customer experience that is consistent – and continuous – across every touchpoint. This is a crucial strategic advantage for our clients, and a significant re-writing of the retail CMO playbook to online and offline sales.”
Notes to Editors:
Survey Methodology: The ranking is based on RichRelevance’s analysis of the collective online revenue of the client bases of the personalisation vendors represented in Internet Retailer’s 2016 Europe 500 Guide®.
The annual Guide provides exclusive rankings and analysis of Europe’s 500 leading e-tailers. The merchants ranked in the 2016 Europe 500 Guide represent collective European Web sales of $165.1billion
Foust uses the Relevance Cloud™ personalization platform to drive a unified marketing engagement, contributing to triple-digit sales growth numbers for YogaOutlet.com
San Francisco, CA — June 7, 2016 — RichRelevance®, the global leader in omnichannel personalization, today announced that Retail TouchPoints has named Steve Foust as a 2016 Retail Innovator Award winner. Foust, Vice President of Marketing at Spiraledge and a leader in data-driven personalization, is one of 36 award winners honored for embracing positive disruption in retail.
As a RichRelevance client, Foust and Spiraledge are using personalization to advance the retail customer experience and creating a playbook for extending personalization across every touchpoint. This includes leveraging the Relevance Cloud™ personalization platform to drive a personalized experience on YogaOutlet.com (and corresponding mobile site) to seamlessly connect shoppers with the items best suited for their own yoga lifestyle.
Through the Relevance Cloud, Spiraledge is able to merge online and mobile behavioral and purchase data in real time to deliver highly relevant experiences that reflect each shopper’s unique history. The Relevance Cloud tests and optimizes recommendation strategies from over 150 algorithms, such as location-based “Shoppers in San Francisco like…”, to support the best-performing placements across home, category and product pages (web and mobile), blog and guides. The platform also re-sorts product displays on category pages based on each shopper’s profile, as well as offers personalized “type-ahead” results for site search.
YogaOutlet.com has posted triple digit sales growth numbers with measurable contributions from personalization that include:
- Measured gains in site-wide conversion (as determined by A/B testing) immediately upon launch.
- 3X increase in number of personalized placements on site based on significant boost in average order value (AOV) attributable to personalization.
- A double-digit increase in conversion rate for returning consumers through a new sort testing feature on the site.
“Steve and the team at Spiraledge have created a premier shopping experience that respects each customer’s preferences and needs,” said Eduardo Sanchez, President and CEO of RichRelevance. “Personalization is a cornerstone of their strategy, and we’re pleased to congratulate Steve on both his ongoing customer experience innovation and this recognition by Retail Touchpoints.”
About the Retail Innovator Awards
Now in its third year, the Retail Innovator program is designed to honor individual executives in the retail industry who are focused on driving change through innovation. Award winners are selected by the editorial staff of Retail TouchPoints (RTP), the industry’s go-to source for customer engagement strategies, based on their contribution to positive disruption in retail. More information on the awards and a full list of winners is available at http://www.retailinnovationconference.com/awards/.
PRESS CONTACTS
Renee Newby
BPR for RichRelevance
757.651.6554
I’m thrilled to introduce today’s featured company on the Growthverse Spotlight: RichRelevance. I go way back with the founder of RichRelevance, David “Selly” Selinger, so naturally I was excited to see RichRelevance was part of the Growthverse. We had the chance to catch up with Chief Product Officer Mahesh Tyagarajan to hear some of his insights on marketing automation and the customer experience.
For retailers large and small, it’s no longer a question of whether to personalize their customer engagement. The questions now revolve around how much personalization, and what kinds, are most effective. In essence, retailers need to “personalize” their personalization efforts, continuously adjusting and fine-tuning them to ensure they don’t cross the line that separates “helpful” from “creepy.”
E-retailers increasingly realize the importance of using data about their shoppers to connect on a personal level, but challenges persist.
Getting to know customers is easier than ever, even if most e-retailers never meet them. Consumers leave behind a mountain of data when they browse, buy or otherwise interact with a merchant online, and e-retailers can draw insights from that data to personalize future product recommendations and promotions to consumers’ interests, leading to sales and increased loyalty.
Barneys New York uses the Relevance Cloud™ personalization platform to digitally enhance in-store service and engagement through customer-centric personalization
San Francisco, CA — April 25, 2016 — RichRelevance®, the global leader in omnichannel personalization, today announced that Barneys New York is using the Relevance Cloud™ personalization platform to power a first-in-kind digital customer experience at its new flagship store in downtown Manhattan.
The new store offers a unique and timeless luxury shopping experience, with an emphasis on bringing digital aspects into the store with state-of-the-art technology. Barneys New York is the first luxury retailer to integrate iBeacon technology with the Relevance Cloud personalization platform to deliver personalized editorial content to store shoppers. Barneys New York is also using the Relevance Cloud to connect online and offline behaviors and preferences to help sales associates better serve their clients via a customer clienteling app.
These innovations enhance the customer experience with instant access to informative and entertaining content, while also ensuring that associates are highly informed and have better background information on brands and products of interest to each individual consumer.
“The customer experience in this store runs parallel in importance to the design, product and historic location,” Barneys New York COO, Daniella Vitale, commented at launch. ”We want the customer to feel as though anything is possible when they walk into the store. With the seamless integration of technology, our incredible staff, and a deep appreciation of our customer, we really do feel that everything is possible.”
Content Personalization: iBeacons & The Relevance Cloud
Barneys New York is using iBeacon technology to share informative and relevant content (videos, look books and designer interviews) from The Window, Barneys luxury editorial site, with shoppers as they move about the store. Beacons are integrated with the Relevance Cloud platform to deliver personalized recommendations of content to users who choose to opt-in for this experience via the award-winning Barneys New York app. The app also delivers personalized notifications when a shopper nears items in their mobile shopping bags or on wishlists, creating a seamless and efficient shopping experience for the knowledgeable Barneys customer.
“The most important touchpoint is the phone,” Barneys Vice President of Digital, Matthew Woolsey, recently told Digiday. “We’re proud of the way we’ve used our customer data online and offline to be fluidly connected — it allows for a personalized, consistent experience in store and online.”
Data-Driven Clienteling & The Endless Aisle
Barneys New York is also using RichRelevance to power a new clienteling system that uses customer-centric personalization to empower sales associates to better serve their clients. The clienteleing app is available on associates’ iPads, which are also used as mobile point-of-sale (mPOS) devices with Apple Pay.
Through the Relevance Cloud personalization platform, the new clienteling app connects consumer, product and inventory data to deliver personalized product and content recommendations based on each shopper’s unique history with Barneys New York. The app also provides ‘endless aisle’ capabilities: associates can access inventory across all Barneys New York stores and, from the store floor, key an order to be fulfilled immediately.
“Luxury is at a place where we can make strategic investments for our brand, rather than playing catch up everywhere,” continued Woolsey in his Digiday interview. “The goal is to create an elevated customer expectation.”
These new digital initiatives build on a long-term partnership between Barneys New York and RichRelevance to personalize the digital experience, including an increased focus on personalization in Barneys recent redesign of its digital platforms barneys.com and editorial site the window.barneys.com.
Explained RichRelevance CEO, Eduardo Sanchez: “Luxury shoppers expect a premium experience and personalized service at every touchpoint. By extending the Relevance Cloud into the store, Barneys has become the first luxury retailer to use iBeacon technology content and consumer insights to bring a more personalized and editorially-driven experience to customers everywhere they shop.”
About Barneys New York
Barneys New York (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world’s top designers, including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men’s retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores uptown on Madison Avenue and downtown in Chelsea in New York City, as well as additional flagships in Beverly Hills, Chicago, Seattle, Boston, San Francisco, and Las Vegas, along with a preeminent luxury online store, Barneys.com, as well as 18 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider’s look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.
PRESS CONTACTS
Renee Newby
BPR for RichRelevance
757.651.6554