Spiraledge Marketing Exec Steve Foust Named 2016 Retail Innovator by Retail TouchPoints for Personalization Success

Foust uses the Relevance Cloud™ personalization platform to drive a unified marketing engagement, contributing to triple-digit sales growth numbers for YogaOutlet.com

San Francisco, CA — June 7, 2016 — RichRelevance®, the global leader in omnichannel personalization, today announced that Retail TouchPoints has named Steve Foust as a 2016 Retail Innovator Award winner. Foust, Vice President of Marketing at Spiraledge and a leader in data-driven personalization, is one of 36 award winners honored for embracing positive disruption in retail.

As a RichRelevance client, Foust and Spiraledge are using personalization to advance the retail customer experience and creating a playbook for extending personalization across every touchpoint. This includes leveraging the Relevance Cloud™ personalization platform to drive a personalized experience on YogaOutlet.com (and corresponding mobile site) to seamlessly connect shoppers with the items best suited for their own yoga lifestyle.

Through the Relevance Cloud, Spiraledge is able to merge online and mobile behavioral and purchase data in real time to deliver highly relevant experiences that reflect each shopper’s unique history. The Relevance Cloud tests and optimizes recommendation strategies from over 150 algorithms, such as location-based “Shoppers in San Francisco like…”, to support the best-performing placements across home, category and product pages (web and mobile), blog and guides. The platform also re-sorts product displays on category pages based on each shopper’s profile, as well as offers personalized “type-ahead” results for site search.

YogaOutlet.com has posted triple digit sales growth numbers with measurable contributions from personalization that include:

  • Measured gains in site-wide conversion (as determined by A/B testing) immediately upon launch.
  • 3X increase in number of personalized placements on site based on significant boost in average order value (AOV) attributable to personalization.
  • A double-digit increase in conversion rate for returning consumers through a new sort testing feature on the site.

“Steve and the team at Spiraledge have created a premier shopping experience that respects each customer’s preferences and needs,” said Eduardo Sanchez, President and CEO of RichRelevance. “Personalization is a cornerstone of their strategy, and we’re pleased to congratulate Steve on both his ongoing customer experience innovation and this recognition by Retail Touchpoints.”

About the Retail Innovator Awards
Now in its third year, the Retail Innovator program is designed to honor individual executives in the retail industry who are focused on driving change through innovation. Award winners are selected by the editorial staff of Retail TouchPoints (RTP), the industry’s go-to source for customer engagement strategies, based on their contribution to positive disruption in retail. More information on the awards and a full list of winners is available at http://www.retailinnovationconference.com/awards/.


Renee Newby

BPR for RichRelevance




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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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