The personal pitch

E-retailers increasingly realize the importance of using data about their shoppers to connect on a personal level, but challenges persist.

Getting to know customers is easier than ever, even if most e-retailers never meet them. Consumers leave behind a mountain of data when they browse, buy or otherwise interact with a merchant online, and e-retailers can draw insights from that data to personalize future product recommendations and promotions to consumers’ interests, leading to sales and increased loyalty.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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