Retailers are tasked with the ever-present challenge to give customers what they want, when they want it — and even perhaps offer customers things they didn’t even know they might want. Targeted recommendations have been helping one one retailer accomplish just that, creating an automated way to offer customers extended options with a “helping hand” while shopping online.
Greg Anderson, e-commerce manager at Motorcycle Superstore, an online retailer of motorcycle accessories, talks to DMNews about how his company’s improved online sales recommendations.
Partnership Brings Personalized Product Recommendations to CREATETHE GROUP’s CTS Commerce Platform
San Francisco, CA – June 8, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced a strategic partnership with CREATETHE GROUP to deliver personalized online experiences. CREATETHE GROUP’s clients include leading brands such as Juicy Couture, David Yurman, Neiman Marcus, Donna Karan, Burberry, Louis Vuitton, La Perla, Marc Jacobs, Oscar de la Renta and St John. CREATETHE GROUP’s CTS Platform can now be easily augmented with RichRecs™ personalized product recommendations to engage consumers at key touchpoints, including on-site, advertising and email campaigns. By adding industry-leading dynamic personalization capabilities, marketers can easily measure and achieve a higher sales and conversion rate, as well as boost other important metrics such as page views and time on site.
“Retailers, especially within the luxury segment, have typically relied on personalizing the online experience for customers through manual merchandising and buyers who understand the tastes of their clients,” said Allen Kung, founder and CTO, CREATETHE GROUP. “We are starting to see changes in that approach as consumers become increasingly savvy and brands realize the power of site features like social communities and customized recommendations. RichRelevance is the perfect fit for our clients who want to serve these connected consumers—delivering a powerful technology with proven results via a next generation cloud computing infrastructure. RichRelevance’s ability to serve large-scale enterprises, while still meeting the needs of specialty retailers, provides a confidence level to our clients that is extremely attractive.”
RichRelevance’s enRICH™ personalization engine facilitates competition among more than 40 independent algorithms to deliver the most relevant experience to the shopper. By integrating these capabilities into the dynamic online experience delivered by CREATETHE GROUP’s flexible commerce platform, retailers can now offer a completely personalized, bespoke experience to every site visitor that is entirely customer specific —based on shopper activity and goals as they progress through the site.
RichRelevance currently serves more than 350 million recommendations each day on over 45 of the largest e-commerce sites in the world, with 99.99% uptime and an average response of less than 60 ms. Retailers also retain control over how and when products are featured through the robust merchandiser controls available in the RichRelevance Dashboard. The Dashboard allows merchants to achieve specific business objectives for individual products, inventory levels, brands, categories and page types—and optimizes RichRecs for revenue, conversion and profit.
“Excellent service and superior merchandising are cornerstones of luxury retail experiences,” said Todd Pearson, Chief Customer Officer of RichRelevance. “Now these brands can offer online shoppers the same extraordinary experience that they get in a 5th Avenue store by presenting products that are selected just for them with the skill of a personal shopper. It is an honor to be selected as the personalization partner by CREATETHE GROUP.”
The combined offering is immediately available. For more information, contact CREATETHE GROUP: info@createthegroup.com.
About CREATETHE GROUP
CREATETHE GROUP delivers luxury experiences online through its unique combination of digital agency services, flexible Commerce platform, and premier fulfillment and customer service solutions. Headquartered in New York City with offices in London and Milan, CREATETHE GROUP’s clients include Bulgari, Burberry, Bottega Veneta, Calvin Klein, David Yurman, Donna Karan, dunhill, Fendi, Juicy Couture, kate spade new york, La Perla, Louis Vuitton, Marc Jacobs, Movado, Neiman Marcus, NOWNESS, Oscar de la Renta, Tom Ford, Stella McCartney and St John. For more information, please visit www.createthegroup.com or email info@createthegroup.com.
About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at Amazon.com, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit www.richrelevance.com.
It’s never too late—or too early—to plan for a bigger and better holiday shopping season.
To say that the holidays spike sales is a huge understatement at Wine.com, where customer traffic and orders surge 1,000% during the Christmas shopping season—and account for 80% of annual sales.Putting even more of a squeeze on things is that most holiday traffic crowds into the 11 days from Dec. 10 to Dec. 20, as shoppers rush to send their gifts of wine and wine accoutrements in time for pre-Christmas delivery.
RichRelevance delivers ongoing measured sales lift for leading online retailer
San Francisco, CA – May 27, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that Overstock.com® has implemented RichRelevance’s enRICH personalization engine to power greater relevance throughout the customer lifecycle. With the enRICH engine, Overstock.com now presents shoppers with dynamic recommendations that grow smarter over time and accurately reflect more than 40 different ways that people shop on the site (by price, by brand, by category).
RichRelevance’s unique partnership model played a key role in the success that Overstock.com has seen in integrating the enRICH personalization engine. The great cultural fit and precise collaboration between the RichRelevance and Overstock.com teams enabled the solution to be implemented on Overstock.com in under six weeks – just in time for the critical holiday 2009 season.
RichRelevance serves top retailers with combined e-commerce sales volume of over $12 billion, according to the Internet Retailer 500. The company meets the needs of major retailers through the RichResults Personalization Team, a group of dedicated personalization experts unique to the industry. The RichResults team ensures that Overstock.com is maximizing its benefit from the enRICH personalization engine and recommendation products. They also guide and assist Overstock.com in delivering results-focused strategies and best practices for leveraging merchandiser controls.
“David and his team understand what it means to be a real partner,” said Patrick Byrne, CEO of Overstock.com. “RichRelevance delivers with a team that is 100% dedicated to our success. They’ve delivered an outstanding product that has made our site better. We’re excited to leverage our single point of integration to add and customize their capabilities across our site.”
“Overstock.com is known for providing online shoppers with the best value and a superior customer experience,” said David Selinger, CEO of RichRelevance. “Their website is their business, so they are very discerning about selecting partners who can support these brand values. It is truly an honor that Overstock chose RichRelevance based on our technology, our proven value and last but not least, our partnership.”
About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart, Overstock.com and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at Amazon.com, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit www.richrelevance.com.
About Overstock.com
Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com. Overstock.com regularly posts information about the company and other related matters on its website under the heading “Investor Relations.” Overstock.com is a registered trademark of Overstock.com, Inc.
RichRecs delivers additional revenue of more than $1.15 million to web’s premier motorcycle outfitter
San Francisco, CA – May 25, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that Motorcycle Superstore has switched to RichRelevance’s enRICHTM personalization engine with RichRecs to deliver a more relevant experience for online shoppers, resulting in a significant lift in average order value (AOV) and site conversion. The web’s premier motorcycle outfitter, ranked #197 on the Internet Retailer 500 with more than $60 million in annual online sales, replaced its existing in-house product recommendation system with RichRecs based on RichRelevance’s scalability, proven record of success, and extensive merchandiser controls. In head-to-head testing, RichRecs not only beat out Motorcycle Superstore’s existing solution but also surpassed competing SaaS-based solutions. In the short time since RichRecs has been implemented, it has already driven more than $1.15 million in additional revenue.
“Motorcycle enthusiasts expect the best when shopping online, and we pride ourselves on being experts in connecting them with the products and accessories they enjoy,” said Greg Anderson, Head of Ecommerce at Motorcycle Superstore. “RichRelevance allows us to showcase products that meet our customers’ needs by providing insight and offerings that are relevant to them on an individual basis.”
From day one, RichRelevance’s team of personalization experts worked hand in hand with Motorcycle Superstore to understand the company’s specific goals and challenges, such as the need to increase conversion and improve AOV in an intensely competitive landscape. Motorcycle Superstore’s business and personalization approach was further complicated by the company’s large number of SKUs (125,000) and seasonal consumer buying patterns.
“RichRelevance impressed us with their technology, results, and pedigree in retail, as well as their commitment to us as a partner,” continued Anderson. “We had finished testing a solution and were planning to continue testing a variety of solutions from different vendors. But after working with RichRelevance, we knew we had found what we were looking for. RichRelevance was able to deliver the right solution for both our internal business needs and customer expectations.”
Now, with RichRecs, Motorcycle Superstore is able to offer a completely personalized experience to every site visitor that is entirely customer specific – based on the shoppers’ unique attributes as well as numerous shopping behaviors such as past purchases, browsing history, and more. The more a customer shops and explores on the Motorcycle Superstore site, the more recommendations adjust to their activity and goals. This is accomplished through RichRelevance’s industry-leading enRICH personalization engine that facilitates competition among 40 independent algorithms to deliver the most relevant experience. Motorcycle Superstore also retains control over how and when products are featured through the robust merchandiser controls available in the RichRelevance Dashboard. The Dashboard allows Motorcycle Superstore to achieve specific business objectives for individual products, brands, categories and page types – and optimizes RichRecs for revenue, conversion, and profit.
In addition, Motorcycle Superstore recently implemented the RichRecs+Email solution to drive personalized recommendations within their customer emails and extend relevance across sales channels. Due to the single integration point, the solution was rapidly implemented through the enRICH platform.
“Today’s online consumers shop differently and expect retailers to place them at the center of their online experience,” said Todd Pearson, Chief Customer Officer of RichRelevance. “By embracing personalization, Motorcycle Superstore is reinforcing its connection with its customers and acknowledging their need for relevance across multiple consumer touchpoints. We’re excited to welcome Motorcycle Superstore as our newest retail partner, and we look forward to continuing to deliver results that move the needle on the bottom line and the customer experience.”
About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at Amazon.com, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit www.richrelevance.com.