RichRelevance and CREATETHE GROUP Team Up to Personalize Digital Commerce Experiences Online

Partnership Brings Personalized Product Recommendations to CREATETHE GROUP’s CTS Commerce Platform

San Francisco, CA – June 8, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced a strategic partnership with CREATETHE GROUP to deliver personalized online experiences. CREATETHE GROUP’s clients include leading brands such as Juicy Couture, David Yurman, Neiman Marcus, Donna Karan, Burberry, Louis Vuitton, La Perla, Marc Jacobs, Oscar de la Renta and St John. CREATETHE GROUP’s CTS Platform can now be easily augmented with RichRecs™ personalized product recommendations to engage consumers at key touchpoints, including on-site, advertising and email campaigns. By adding industry-leading dynamic personalization capabilities, marketers can easily measure and achieve a higher sales and conversion rate, as well as boost other important metrics such as page views and time on site.

“Retailers, especially within the luxury segment, have typically relied on personalizing the online experience for customers through manual merchandising and buyers who understand the tastes of their clients,” said Allen Kung, founder and CTO, CREATETHE GROUP. “We are starting to see changes in that approach as consumers become increasingly savvy and brands realize the power of site features like social communities and customized recommendations. RichRelevance is the perfect fit for our clients who want to serve these connected consumers—delivering a powerful technology with proven results via a next generation cloud computing infrastructure. RichRelevance’s ability to serve large-scale enterprises, while still meeting the needs of specialty retailers, provides a confidence level to our clients that is extremely attractive.”

RichRelevance’s enRICH™ personalization engine facilitates competition among more than 40 independent algorithms to deliver the most relevant experience to the shopper. By integrating these capabilities into the dynamic online experience delivered by CREATETHE GROUP’s flexible commerce platform, retailers can now offer a completely personalized, bespoke experience to every site visitor that is entirely customer specific —based on shopper activity and goals as they progress through the site.

RichRelevance currently serves more than 350 million recommendations each day on over 45 of the largest e-commerce sites in the world, with 99.99% uptime and an average response of less than 60 ms. Retailers also retain control over how and when products are featured through the robust merchandiser controls available in the RichRelevance Dashboard. The Dashboard allows merchants to achieve specific business objectives for individual products, inventory levels, brands, categories and page types—and optimizes RichRecs for revenue, conversion and profit.

“Excellent service and superior merchandising are cornerstones of luxury retail experiences,” said Todd Pearson, Chief Customer Officer of RichRelevance. “Now these brands can offer online shoppers the same extraordinary experience that they get in a 5th Avenue store by presenting products that are selected just for them with the skill of a personal shopper. It is an honor to be selected as the personalization partner by CREATETHE GROUP.”

The combined offering is immediately available. For more information, contact CREATETHE GROUP:

CREATETHE GROUP delivers luxury experiences online through its unique combination of digital agency services, flexible Commerce platform, and premier fulfillment and customer service solutions. Headquartered in New York City with offices in London and Milan, CREATETHE GROUP’s clients include Bulgari, Burberry, Bottega Veneta, Calvin Klein, David Yurman, Donna Karan, dunhill, Fendi, Juicy Couture, kate spade new york, La Perla, Louis Vuitton, Marc Jacobs, Movado, Neiman Marcus, NOWNESS, Oscar de la Renta, Tom Ford, Stella McCartney and St John. For more information, please visit or email

About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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