Motorcycle Superstore Switches to RichRelevance to Enhance the Customer Experience and Boost Online Sales

RichRecs delivers additional revenue of more than $1.15 million to web’s premier motorcycle outfitter

San Francisco, CA – May 25, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that Motorcycle Superstore has switched to RichRelevance’s enRICHTM personalization engine with RichRecs to deliver a more relevant experience for online shoppers, resulting in a significant lift in average order value (AOV) and site conversion. The web’s premier motorcycle outfitter, ranked #197 on the Internet Retailer 500 with more than $60 million in annual online sales, replaced its existing in-house product recommendation system with RichRecs based on RichRelevance’s scalability, proven record of success, and extensive merchandiser controls. In head-to-head testing, RichRecs not only beat out Motorcycle Superstore’s existing solution but also surpassed competing SaaS-based solutions. In the short time since RichRecs has been implemented, it has already driven more than $1.15 million in additional revenue.

“Motorcycle enthusiasts expect the best when shopping online, and we pride ourselves on being experts in connecting them with the products and accessories they enjoy,” said Greg Anderson, Head of Ecommerce at Motorcycle Superstore. “RichRelevance allows us to showcase products that meet our customers’ needs by providing insight and offerings that are relevant to them on an individual basis.”

From day one, RichRelevance’s team of personalization experts worked hand in hand with Motorcycle Superstore to understand the company’s specific goals and challenges, such as the need to increase conversion and improve AOV in an intensely competitive landscape. Motorcycle Superstore’s business and personalization approach was further complicated by the company’s large number of SKUs (125,000) and seasonal consumer buying patterns.

“RichRelevance impressed us with their technology, results, and pedigree in retail, as well as their commitment to us as a partner,” continued Anderson. “We had finished testing a solution and were planning to continue testing a variety of solutions from different vendors. But after working with RichRelevance, we knew we had found what we were looking for. RichRelevance was able to deliver the right solution for both our internal business needs and customer expectations.”

Now, with RichRecs, Motorcycle Superstore is able to offer a completely personalized experience to every site visitor that is entirely customer specific – based on the shoppers’ unique attributes as well as numerous shopping behaviors such as past purchases, browsing history, and more. The more a customer shops and explores on the Motorcycle Superstore site, the more recommendations adjust to their activity and goals. This is accomplished through RichRelevance’s industry-leading enRICH personalization engine that facilitates competition among 40 independent algorithms to deliver the most relevant experience. Motorcycle Superstore also retains control over how and when products are featured through the robust merchandiser controls available in the RichRelevance Dashboard. The Dashboard allows Motorcycle Superstore to achieve specific business objectives for individual products, brands, categories and page types – and optimizes RichRecs for revenue, conversion, and profit.

In addition, Motorcycle Superstore recently implemented the RichRecs+Email solution to drive personalized recommendations within their customer emails and extend relevance across sales channels. Due to the single integration point, the solution was rapidly implemented through the enRICH platform.

“Today’s online consumers shop differently and expect retailers to place them at the center of their online experience,” said Todd Pearson, Chief Customer Officer of RichRelevance. “By embracing personalization, Motorcycle Superstore is reinforcing its connection with its customers and acknowledging their need for relevance across multiple consumer touchpoints. We’re excited to welcome Motorcycle Superstore as our newest retail partner, and we look forward to continuing to deliver results that move the needle on the bottom line and the customer experience.”

About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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