Overstock.com Implements RichRelevance for Dynamic e-Commerce Personalization

RichRelevance delivers ongoing measured sales lift for leading online retailer

San Francisco, CA – May 27, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that Overstock.com® has implemented RichRelevance’s enRICH personalization engine to power greater relevance throughout the customer lifecycle. With the enRICH engine, Overstock.com now presents shoppers with dynamic recommendations that grow smarter over time and accurately reflect more than 40 different ways that people shop on the site (by price, by brand, by category).

RichRelevance’s unique partnership model played a key role in the success that Overstock.com has seen in integrating the enRICH personalization engine. The great cultural fit and precise collaboration between the RichRelevance and Overstock.com teams enabled the solution to be implemented on Overstock.com in under six weeks – just in time for the critical holiday 2009 season.

RichRelevance serves top retailers with combined e-commerce sales volume of over $12 billion, according to the Internet Retailer 500. The company meets the needs of major retailers through the RichResults Personalization Team, a group of dedicated personalization experts unique to the industry. The RichResults team ensures that Overstock.com is maximizing its benefit from the enRICH personalization engine and recommendation products. They also guide and assist Overstock.com in delivering results-focused strategies and best practices for leveraging merchandiser controls.

“David and his team understand what it means to be a real partner,” said Patrick Byrne, CEO of Overstock.com. “RichRelevance delivers with a team that is 100% dedicated to our success. They’ve delivered an outstanding product that has made our site better. We’re excited to leverage our single point of integration to add and customize their capabilities across our site.”

“Overstock.com is known for providing online shoppers with the best value and a superior customer experience,” said David Selinger, CEO of RichRelevance. “Their website is their business, so they are very discerning about selecting partners who can support these brand values. It is truly an honor that Overstock chose RichRelevance based on our technology, our proven value and last but not least, our partnership.”

About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart, Overstock.com and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at Amazon.com, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit www.richrelevance.com.

About Overstock.com
Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com. Overstock.com regularly posts information about the company and other related matters on its website under the heading “Investor Relations.” Overstock.com is a registered trademark of Overstock.com, Inc.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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