Clientes VTEX contam com Integração para a melhor tecnologia de Personalização com a Plataforma Relevance CloudTM.
Crie experiências memoráveis e engajadoras com a utilização de Inteligência Artificial (AI) para personalizar a jornada de compras dos seus clientes.
Agora os varejistas podem contar com a parceria RichRelevance, VTEX e BLUEFOOT para melhorar ainda mais o engajamento de clientes com as suas marcas por meio da entrega personalizada de recomendações de produtos, conteúdo, busca personalizada e segmentação em tempo real. Ao proporcionar uma experiência mais relevante a cada consumidor – desde a primeira interação, passando pelo check-out e por qualquer ponto da jornada do cliente, seja ele físico ou digital – os varejistas conseguem um aumento significativo de preferência, fidelidade e vendas.
A parceria RichRelevance, VTEX e BLUEFOOT fortalece a atuação em Commerce, oferecendo soluções que se complementam, para que seus clientes possam continuar evoluindo em direção a inovação, entregando uma experiência diferenciada e personalizada a cada indivíduo consumidor.
Como Funciona
Com a parceria RichRelevance, VTEX e BLUEFOOT, os clientes contam com uma camada de integração disponível na VTEX Extension Store.
O cliente pode escolher dentre as soluções de Personalização RichRelevance quais deseja implementar, dependendo do seu objetivo de negócio.
A camada de integração foi desenvolvida pela agência BLUEFOOT e está disponível para utilização com a plataforma VTEX.
Benefícios e Resultados
A integração padronizada disponibiliza aos clientes VTEX acesso direto e rápido às principais APIs da plataforma RichRelevance, como Busca Personalizada, Recomendação de Produtos, Segmentação em tempo real, Conteúdo, entre outras.
A parceria acelera o go-to-market e otimiza a experiência do consumidor, gerando um incremento considerável na taxa de conversão e receita global do varejista.
Entrega de serviços especializados garantem a máxima utilização da plataforma Relevance CloudTM.
Sobre
BlueFoot
A BLUEFOOT é uma agência de performance com foco em digital commerce, buscando unir performance e tecnologia que gerem experiências relevantes aos consumidores dos seus clientes. Com sede em Curitiba, atualmente está conduzindo projetos locais e internacionais. www.bluefoot.com.br
RichRelevance
A RichRelevance é a líder global em personalização da experiência do cliente, gerando crescimento digital e fidelidade para mais de 200 grandes marcas e varejistas B2B e B2B, tais como Barneys New York, Marks & Spencer e Office Depot. A empresa faz uso de tecnologias avançadas de Inteligência Artificial (AI) para unificar a experiência entre marketing e vendas para que os líderes de marketing digital consigam oferecer momentos relevantes para cada indivíduo – em escala, em tempo real, e em qualquer ponto da jornada. Com sede em São Francisco, a RichRelevance tem clientes em 42 países, em 9 escritórios pelo mundo. Para mais informações acesse: www.richrelevance.com.br
VTEX
A VTEX é a verdadeira plataforma Cloud Commerce™ no mercado de varejo digital com escala automática da infraestrutura elástica e cloud, que aumenta as taxas de conversão, diminui os custos operacionais e gera fidelização com os consumidores. Utilizando de sua exclusiva tecnologia patenteada Smart Checkout, uma segura e intuitiva ferramenta sem obrigação de criação de senha durante o processo, a VTEX é a melhor opção para o varejo digital. Empresas que utilizam VTEX observam em média 54% de aumento de conversão e redução significativa no abandono de carrinhos. A plataforma VTEX é utilizada por cerca de 2.300 lojas virtuais em 25 países e possui clientes globais corporativos, como Sony, Walmart, Danone, Whirlpool, Coca-cola, Lancôme, AVON e LEGO. A VTEX é uma empresa presente no Quadrante Mágico da Gartner, no relatório de Comércio
Digital 2017. A VTEX é uma plataforma end-to-end, totalmente adaptável, omnichannel e que mantém o passo no mesmo ritmo da evolução das expectativas dos clientes. www.vtex.com
San Francisco, CA – March 23, 2017 — RichRelevance®, the global leader in omnichannel personalization, today announced the appointment of Carl Theobald as President and Chief Executive Officer. A seasoned technology executive, Theobald brings more than 25 years of experience driving rapid growth for enterprise and cloud businesses through innovation, product vision and execution.
In his role as CEO, Theobald will be responsible for leading all of RichRelevance’s global operations as the company builds on its position as the #1 leader in retail personalization to expand into new areas. Former RichRelevance President and CEO Eduardo Sanchez will remain with the company as a Board Advisor.
“RichRelevance has established itself as the clear market leader with extraordinary underlying technology,” said Theobald. “As we look forward, consumers are increasingly expecting business interactions to become personal experiences. RichRelevance’s use of advanced AI to serve highly personalized and relevant information in real-time will make this a reality. I’m excited to work alongside our employees and clients to unleash the power of the RichRelevance platform as we expand our market reach.”
RichRelevance sits at the intersection of three major tech trends – personalization, commerce and artificial intelligence – and today serves more than 220 companies around the globe. The RichRelevance platform has delivered more than $20 billion in commerce revenue by using sophisticated machine learning and algorithmic decisioning to instantaneously match any consumer with the most relevant content including product recommendations, search results, content, offers, and video.
“We’re excited to welcome Carl as we embark on our next phase of growth,” said Bill Pearce, Chairman at RichRelevance. “Eduardo has played an instrumental role in cementing RichRelevance’s leadership and building a profitable business in retail personalization. We are well positioned to build on this foundation to expand into new areas given our current success and base of remarkable customers.”
A veteran technology executive, Theobald brings extensive experience in driving rapid growth through product innovation, vision and execution. He most recently served as CEO of FollowAnalytics, a mobile marketing platform serving diverse brands in retail, travel, automotive and financial services. Prior to that, Theobald served as CEO of digital commerce platform Avangate, growing the company 6x in just four years.
Theobald began his career within the Oracle product organization and ultimately served as the VP of CRM Products where he drove order-of-magnitude revenue growth by bringing new and innovative products to market. Theobald holds a master’s in engineering from Stanford University and completed his undergraduate degree in electrical engineering at Princeton University.
EMEA and US events bring together leaders innovating the omnichannel customer experience
for HP, Macy’s, Tesco and others
San Francisco, CA – February 27, 2017 — RichRelevance®, the global leader in omnichannel personalization, today announced its 2017 Client Advisory Summit series in the U.S. and EMEA. The conferences will showcase the future of the retail customer experience – with a focus on the people and brands using data and technology to elevate every aspect of shopping. Speakers include customer experience leaders from HP, Macy’s, Tesco, Accenture and others, as well as noted digital marketing gurus Bryan Eisenberg and Damian Ryan.
Both events will provide attendees with practical tools and strategies for transforming RichRelevance’s technical achievements, including a decade’s worth of innovation in machine learning and artificial intelligence (AI), into superior, full-spectrum customer experiences that deliver business impact. The conference will also introduce significant business intelligence enhancement to the Relevance Cloud™ personalization platform, and go deep on RichRelevance’s new Find™ product that powers and personalizes product search in tandem with personalized browse and navigation, content and recommendations.
The 2017 Client Advisory Summit series kicks off in London on February 28 – March 1 and then moves to New York City on March 9. Highlights include:
Client Advisory Summit 2017 EMEA
- Located at the award winning Sopwell House, the RichRelevance EMEA Client Advisory Summit is the only European forum dedicated exclusively to the subject of omnichannel personalization.
- The 2017 event features customer presentations from Tesco, the Book People and Media Markt, Russia.
- Additional keynotes include digital marketing expert, Damian Ryan, author of ‘Understanding Digital Marketing”, and Accenture’s Managing Director of Interactive, Christine Connor.
Client Advisory Summit 2017 US
RichRelevance’s U.S. Client Advisory Summit assembles an all-star list of retailers at the trendy APELLA event space. Customer presentations include HP and Macy’s.
- Bryan Eisenberg, an internationally recognized authority in online marketing and New York Times best-selling author, will keynote the morning session.
Accenture’s Jeriad Zoghby, Global Lead for Personalization, will deliver a keynote on the Future State of Personalization.
“Personalization is not a campaign or a point solution; it is a strategic initiative that evolves every touchpoint around the customer,” said Eduardo Sanchez, CEO of RichRelevance. “The 2017 Client Advisory Summit series provides retailers with a chance to learn directly from the people who are designing the next generation of end-to-end personalized experiences that combine data with AI, beacons, IOT sensors, wearables and other cutting-edge technology to stand out and delight consumers.”
PRESS CONTACTS
Renee Newby
757.651.6554
First, Marchex and Facebook have partnered for an omnichannel cloud platform that will give marketers better insights into customer behavior. Through the partnership the Marchex Omnichannel Analytics Cloud will integrate Facebook’s social data, to offer more robust customer profiles.
“Online advertising has long struggled to connect digital engagements with accurate attribution to offline interactions and sales. While the influence of mobile phones and reach of digital channels like Facebook is undeniable, we also know that a large portion of sales are still closed in the physical world of phone calls and stores,” said Nikhil Kolar, head of product and engineering at Marchex. “Marchex Omnichannel Analytics Cloud connects that critical moment where online influence and offline transactions meet, and in turn activates those insights inside a marketer’s dashboard-of-choice at enterprise scale.
READ MORERetailers can now provide consumers with improved personalized content, product recommendations and search results on mobile devices and online.
New York, NY – February 6, 2016 – Nielsen (NYSE: NLSN) today announced an integration with RichRelevance through the Nielsen Marketing Cloud that enables retailers to deliver highly personalized ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers with better personalized content, product recommendations and search results, including those who have not previously shopped with the brand. By delivering a more relevant experience to every customer – from the first click through checkout and beyond – clients can achieve significant increases in consideration, loyalty and sales.
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