Accenture has expanded its strategic alliance with RichRelevance, a global leader in omnichannel personalisation, to strengthen the capabilities of Accenture Interactive and boost the personalisation services it delivers to global clients. As part of the expanded relationship, Accenture Ventures has made a minority investment in RichRelevance.
READ MORE
It’s almost the most wonderful time of the year! And we know it’s also retail’s busiest, so we’re here to help you get in the holiday spirit and also make sure you get the most magic (and ROI) out of your personalization platform. As holiday shopping is on everyone’s mind, RichRelevance’s very own Kris Kringle, Alex Ciorapaciu, shares some tips and insights on how you can maximize on personalization (and cheer) this holiday season.
In this series of short videos Alex has personally selected some optimization tips to help set you up for success this holiday season.
Videos in this holiday series include:
Boosting Product Attributes
With days dedicated to limited time offers and promotional pricing, consider creating holiday or even ‘deal’ specific rules to ensure promoted products and categories are top of mind across your site. Alex’s step by step guide shows you how to create holiday rules within minutes right in the RichRelevance dashboard.
Customer Preference Center
With Customer Preference Center (CPC) enabled, shoppers can explicitly tell you what products, categories or brands they like and dislike and RichRelevance harnesses that information to influence the weight algorithms place on those attributes or categories. CPC helps make personalization more robust, but we never want to confuse personal purchases with gift purchases. Watch Alex’s video to uncover a quick way to eliminate this concern.
If you don’t have CPC enabled and want to learn more about it please reach out to your account manager discuss setting it up.
Holiday Strategy Messaging
Personalization comes in many forms and in many ways what you say is as important as how you say it. When it comes to recommendation messaging customers say that when brands use their own language they’re 35% more likely to engage with a recommendation placement because it feels more genuine to the brand. Customizing your strategy messaging is easier than ever within the RichRelevance Dashboard, Alex shows you how.
King of the Hill
Ever wondered how RichRelevance algorithms and strategies really work? How they know which strategy to show to which shopper? In Alex’s quick video he explains how King of the Hill eliminates the need to worry about manually manipulating recommendations.
Dynamic Landing Pages
With RichRelevance you can create dynamic landing pages for any segment you dream up. Alex walks through how you can ensure you’re getting the most money from your holiday search engine advertising spend with custom holiday landing pages by creating rules with specific date ranges or referrer URLS.
Ready to unwrap your holiday tips? Watch the video series here.
Accenture Ventures invests in omnichannel personalization leader as customer expectations continue to grow worldwide
NEW YORK; November 15, 2016— Accenture (NYSE: ACN) has expanded its strategic alliance with RichRelevance, a global leader in omnichannel personalization, to strengthen the capabilities of Accenture Interactive and boost the personalization services it delivers to global clients. As part of the expanded relationship, Accenture Ventures has made a minority investment in RichRelevance.
Building on an alliance that was formed in 2015, Accenture Interactive becomes the preferred implementation partner for the RichRelevance global personalization platform. More than 240 multinational brands rely on RichRelevance to power personalized content, search, offers, and product recommendations to shoppers across web, mobile, call center, and in-store channels.
© Accenture 2016. All rights reserved.
Consumers are lost in choice – Accenture Interactive and RichRelevance aim to help clients make it easier for customers to find what they want, how and when they want it
The expanded relationship is expected to add further momentum to Accenture Interactive’s globally growing personalization business and broaden RichRelevance’s market footprint. Accenture Interactive also gains access to additional training opportunities for advanced skills in the RichRelevance platform and will be granted early insights into the RichRelevance product roadmap and development pipeline.
Together, Accenture Interactive and RichRelevance will continue to pursue opportunities to create differentiated client solutions and intellectual property, including collaborating to:
- Help clients build digital concierge services for end customers using the RichRelevance Personalization Platform. Accenture Interactive will develop specific algorithms on the platform which clients can feed with data to provide their customers with meaningful experiences.
- Deliver a more improved customer experience for clients through a combination of Accenture assets such as the Accenture Clustering Engine and RichRelevance’s BuildTM services. The Accenture Clustering Engine is a proprietary artificial intelligence and cluster analysis solution; RichRelevance Build™ provides instant access to API-based personalization tools to manage and route data from any source and integrate personalization into any application.
© Accenture 2016. All rights reserved.
The Accenture Clustering Engine uses artificial intelligence to help identify best candidate segments
Jeriad Zoghby, global personalization lead at Accenture Interactive, said: “As customer expectations for personalized experiences continue to grow, companies are looking for ways to leverage the availability of rich data and technology to power the next-generation of digital experiences. Together with RichRelevance, we can make it easier for customers to find what they want, how and when they want it by combining data-driven insights with a best-in-class personalization platform.”
Eduardo Sanchez, President and CEO of RichRelevance, said: “RichRelevance provides the enterprise-scale personalization infrastructure that companies need to deliver a differentiated customer experience. To support record demand for our personalization platform, we’ve decided to strengthen our relationship with the world’s largest digital agency and recognized leader in commerce. Our alliance will help clients deliver the kind of innovative customer experiences that consumers demand today.”
Watch Jeriad Zoghby, global personalization lead at Accenture Interactive, discuss market trends and how Accenture defines personalization on RelevanceTV
Accenture and RichRelevance are broadening their alliance at a time when many companies are seeking help to redesign their service, data, and technology architecture to deliver more seamless digital and physical experiences throughout the customer relationship.
The two companies recently completed a personalization project with a leading premium vacation brand. Accenture Interactive, the client’s digital agency of record, and Accenture’s design and innovation unit Fjord redesigned the company’s booking flow and trip planner, embedding RichRelevance’s technology to personalize the guest cruise and excursion experience for the company’s customer.
About Accenture
Accenture (NYSE: ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 384,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. It was recently named by Ad Age as the world’s largest and fastest-growing digital agency. To learn more follow us @Accenture Social and visit www.accenture.com/interactive.
Accenture Ventures accelerates the adoption of early stage enterprise technology innovations. It identifies the most promising sources of innovation in the market, working with start-ups, entrepreneurs, investors, academic R&D, and corporate R&D groups around the world. Accenture Ventures develops alliances and partnerships to more quickly scale innovation. It also participates as a strategic investor where appropriate – always aligned with the objective to deliver the most innovative solutions to our clients.
Contacts:
Jens R. Derksen
Accenture
+49 175 57 61393
Renee Newby
BPR for RichRelevance
+757 651 6554
Consumers are less annoyed with holiday merchandise alongside Halloween goods, according to a new survey.
The Christmas creep is not your cousin Eddie in a too-tight Rudolph sweater with an eggnog mustache.
Christmas creep refers to holiday-related sales and products appearing earlier each year online and in stores. Several retailers, such as Sam’s Club, The Bon-Ton Stores Inc. (No. 169 in the Internet Retailer 2016 Top 500 Guide) and Target Corp. (No. 22), are rolling out Black Friday deals before Thanksgiving, even though Black Friday occurs on the day after Thanksgiving.
READ MORELast night RichRelevance and Shop Direct were crowned as leaders at The Retail Systems Awards at the Millennium Hotel, in Mayfair, London.
RichRelevance won ‘Online Solution of the Year’ for its personalisation project with innovative retailer, Shop Direct. The winning solution was chosen for the superior online shopping experiences created for very.co.uk customers. Shop Direct were also crowned ‘Retailer of the Year’ for their Personalisation initiatives with RichRelevance.
Now into their 11th year, the Retail Systems Awards recognise technology excellence and innovation within the retail sector. Winning entries come from retailers and technology suppliers who are leading the way in areas such as mobile, online, payments, loyalty and personalisation.
The awards ceremony was attended by retail and technology industry leaders from across the UK. The Retail Systems’ judging panel included Clare Joel, Head of IT, French Connection Group, Nadine Sharara, E-Commerce & CRM Director, Moët Hennessy, Sharon Peters, Programme Manager International Supply Chain, Marks and Spencer and Michelle Stevens, Editor, Retail Systems.
Congratulations to all the other winners of the Retail Systems Awards. A great night was had by all and we’re proud to have been among other industry leaders from across the UK at the awards ceremony in Mayfair, London.
RichRelevance research unveils consumer attitudes towards in-store technology are markedly similar across America, Britain and Europe, except when it comes to facial recognition.
Whilst American and British shoppers welcomed a lot of shopping experiences they were the most creeped out by personalization initiatives involving facial recognition. Out of all the countries surveyed, the French were identified as the most open to in-store technology, with the highest cool ratings against questions.
As depicted in the infographic, all the nations surveyed agree that being able to scan products on their mobile device in-store to read product reviews is the coolest trend. 79% of Americans, 76% of French, 73% of Germans and 62% of British, all think this capability is ‘cool’.
However, differences appear when facial recognition is concerned with the French being the only nation surveyed to think it’s cool to be identified as a high value shopper via facial recognition technologies (62%) verses all the other nations surveyed in agreement it’s quite creepy – US 67%, UK 75% and Germany 43% creepy.
While 40% of British and Americans are keen on digital screens in dressing rooms, the survey found the French and Germans are even more enthusiastic with over 65% of French and 61% of Germans thinking it’s cool. Likewise interactive mirrors which model outfits were considered 42% cool in the UK, verses 63% cool in France and 58% cool for Germany.
Even where shoppers were creeped out by certain initiatives in-store, the French were less ‘creeped’ out than their British, American and German counterparts. For example where 75% of British, 64% of American and 48% of Germans would not like to be greeted by a sales person who identify them via their mobile phone or app as they enter the store, only 36% of French are turned off by this idea.
It’ll be interesting to see how attitudes change in the forthcoming year in particular with virtual reality technologies becoming more widely adopted by retailers to enhance shopping experiences in-store.
Find out more about the Creepy/Cool survey here.
