Media industry leader brings 20+ years of experience at digital and traditional media organizations
San Francisco, CA – July 24, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced the appointment of Jack Rotherham as Senior Vice President of Sales for RichRelevance Advertising, which delivers Shopping Media to retailers and brands. Rotherham brings more than 20 years of media sales and strategic marketing experience from AOL/Time Warner, Metacafe, as well as traditional media outlets like Rolling Stone and Teen People, pioneering strategic selling to retail brands across video, social and entertainment. In his new role at RichRelevance, Rotherham will be responsible for leading and scaling the RichRelevance Advertising team as global retailers increasingly embrace RichRelevance to monetize their online properties with relevant brand advertising and major brands participate in this unique opportunity to connect with consumers as they begin their path to purchase on these leading retail sites.
“Jack combines strong roots in media with amazing discipline and innovation in strategic selling across retail and consumer brands,” said Andrew Zeiger, General Manager of RichRelevance Advertising. “His ability to manage, organize and scale teams will help take us to new levels as we reach this inflection point in our business requiring both new focus and expansion. It is a pleasure to welcome Jack to the RichRelevance team.”
Rotherham joins RichRelevance from WMI Digital, a leading media solutions company, where he was President and Chief Marketing Officer. While at WMI Digital, Rotherham led business and client development, building and nurturing relationships with established and emerging brands in the CPG, fashion and lifestyle categories. He also oversaw partnerships in the areas of mobile, social and video.
He previously served as Senior Vice President of Strategic Sales and Partnerships at Metacafe where he oversaw all global revenue initiatives, as well as audience development and product direction. Prior to that, he worked at AOL where he oversaw strategic planning and monetization initiatives for video, social media and high reach properties, including Advertising.com Video Network, AIM, AOL Home Pages, eMail and AOL News, among others.
He also served as Co-Founder and Chief Revenue Officer at FashionEtc.com, one of the fastest growing fashion sites on the web in 2011. Earlier in his career, Rotherham served as Publisher at Rolling Stone, Teen People and C Magazine.
“RichRelevance offers a unique value to retailers; combining innovative ad units that blend the shopping experience with powerful personalization that reaches the right consumer at the right time,” said Rotherham. “There is tremendous opportunity and potential in the company’s promise. I am very excited to join Andrew and the team as we bring further innovation to digital advertising in the emerging retail channel.”
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AboutRichRelevance
RichRelevance delivers over 850 million product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5.5 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows brands to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.
Diane Kegley joins Office Depot and evo to discuss how personalization has evolved to meet the increasingly sophisticated online shopper.
San Francisco, CA – July 16, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that CMO Diane Kegley has been selected by Shop.org, the world’s leading digital retail community, to speak at the Shop.org Merchandising Workshop. Kegley will join speakers from Office Depot and evo to discuss their experience pioneering new forms of personalization across their businesses, as well as the latest trends and best practices in use today. The panel entitled “Personalization Never Goes Out of Style” takes place on July 18 at 11:30 a.m. PST at La Costa Resort and Spa in San Diego, California.
“Consumers are changing the way they research and shop online, with digital channels increasingly playing a role in the shopping equation,” said Kegley. “One of the most crucial pieces of that equation is providing a dynamic, customized shopping experience—something that personalization is uniquely equipped to fulfill. I’m excited to join these retailers and the Shop.org community in a dialogue on personalization and what the future holds.”
Moderated by Kegley, the panel will provide an actionable view of how personalization has evolved from the early days of Amazon.com’s introduction of recommendations. The discussion will focus on the role of personalization in today’s environment and its potential for the future, highlighting best practices attendees can leverage as changing consumer behavior reshapes the retail environment.
About Shop.org Online Merchandising Workshop
Each year, in beautiful southern California, digital retail merchandisers gather to gain insight into the many facets of effective merchandising and website conversion. Over the course of two and a half days, 300 attendees listen to inspiring keynote speakers, review tactics in detail-focused breakout sessions, share new ideas in roundtable discussions and network.
About RichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.
White House Business Council and Business Forward event brings California technologists, entrepreneurs and business leaders to Washington D.C. to meet and strategize with White House officials
San Francisco, CA – June 22, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced that CEO David Selinger was selected among an elite group of executives to share his vision and expertise at the White House Business Council and Business Forward roundtable on June 18 in Washington, D.C. The program is designed to connect California business leaders, entrepreneurs and technologists with White House policymakers to discuss key regional economic issues.
“I was honored to be selected to participate in this important and inspiring White House event,” said David Selinger, CEO of RichRelevance. “The executive branch is very forward-thinking in terms of technology and innovation, and they are clearly committed to integrating both the act and the spirit of entrepreneurship into their plan for sustainable recovery. It brings a sense of pride that RichRelevance will be a part of this critical component for America’s future economic leadership.”
The event engaged California leaders in a dialog on job creation, competitive effectiveness and innovation with White House staff and policymakers, including Mark Doms, Chief Economist, U.S. Department of Commerce, as well as senior staff from The Office of Policy Development; The Office of Science and Technology Policy; The White House Business Council; and others. The White House selected Selinger and the other California leaders to share insights to help inform policy creation on economic issues that affect the California business landscape.
“As the Obama Administration continues to roll out new technology initiatives, this cohort came to the table with thoughtful feedback and great ideas,” said Bert Kaufman, Executive Director of Business Forward. “They represent the best of the Silicon Beach entrepreneurial eco-system and will be an important sounding board for policy makers in the coming months.”
For more information regarding the event, please visit http://www.businessfwd.org/.
About Business Forward
Through Business Forward, America’s most respected companies come together to help bring more business leaders into the policymaking process. At the core of Business Forward’s activities are a series of roundtables and briefings taking place around the country and in Washington, D.C. In the first half of 2012, more than 2000 local business leaders from 500 cities will travel to the White House to brief the President’s economic advisers. For more information, visit www.businessfwd.org .
About RichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.
Paco Underhill, retail expert and author, reveals the influences behind purchasing decisions and RichRelevance CEO David Selinger explains how his technology for retailers is staying relevant with the emergence of mobile, local and social.
Q: You’re the author of the global bestselling book ‘Why We Buy’. How did you become an expert in the psychology and science of shopping?
Envirosell, the firm I founded, is the principal testing agency for prototype stores and bank branches in the world. We have studied shopping and circulation patterns for more than 25 years.
Q: In your research what three things most often influence a purchasing decision?
First is the perception of value: is what I am considering worth the amount of money I am being asked to spend? Second, how does what I am buying fit into both the needs I have, or anticipated impact I am looking for? And third, is the experience of shopping one that complements both the goods I am considering, and my concept of self?
RichRelevance Chief Scientist Darren Vengroff reflects on how Amazon changed retailing in UK’s Retail Week.
Amazon’s impact on retail has been remarkable. Its focus on technology and new ideas have produced innovations that set the bar for the industry.
Read the full article on Retail Week
Program headlined by best-selling author and retail expert Paco Underhill in conversation with Amazon.com veteran and RichRelevance CEO David Selinger
San Francisco, CA – June 11, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced ’The Future of Shopping’ in New York City on June 14. Featuring David Selinger, former head of Amazon’s personalization R&D team and CEO of RichRelevance, and Paco Underhill, retail expert and best-selling author of the books Why We Buy, Call of the Mall and What Women Want, the event will delve into the emergence of the always-connected Super Consumer, who typically knows more about products and pricing than store employees – and provides a playbook for retailers and brands to understand how she shops and – most importantly – how to win her loyalty.
“The companies that will define the future of retail and branding are not necessarily those that have the bright, shiny new application or shopping widget, but those that know their customers best,” said Selinger. “We want to arm marketers and e-commerce professionals with the best practices they need to transform their customer data and insights into smart data that can drive the omni-channel experience.”
“Today’s level of access and connectivity empowers the Super Consumer to redefine brands from the bottom-up,” said Underhill. “Brands can’t afford to succumb to the distraction of technological innovations, but instead must hearken back to their roots in merchandising and marketing, remembering that while technology may accelerate the pace of change, it may not always be the appropriate response.”
This invitation-only event will offer an energetic discussion full of practical insights and take-aways, including a look at how to leverage existing assets to maximize the customer experience and insight into who is succeeding and who has an opportunity to improve. The program includes:
- Sharing best practices from leading retailers and brands around the world that are innovating in the new “omni-channel” retail and branding environment
- Turning ‘big data’ into ‘smart data’ to develop key insights to drive the strategy and tactics for the future of your retail establishment and brand in shopping
- How to cultivate a brand that uses local, sustainable and community-nurturing practices that the new customer environment demands
- New ways to remain competitive with online-only retailers and serve customers by leveraging the advantage of the physical store
- Understanding how women are becoming the most important segment for the future of your business
Retailers and brand interested in the event should request an invite by emailing: sb (at) richrelevance (dot) com.
About Envirosell
Founded by Paco Underhill, Envirosell is the premier consumer behavior research and consulting agency for commercial environments, integrating analysis of layout, merchandising and operations. With 25 years of experience conducting in-store research for major consumer product manufacturers, retailers, banks, restaurants and design agencies, Envirosell boasts a client list that includes almost half of the Fortune 50 list. To each project Envirosell brings internationally recognized experience and unmatched processing skills, understanding the dynamics of shopping behavior and the factors that impact the customer experience as well as the actual purchase decision. Envirosell is based in New York with offices in London, Seoul, Bangkok, Tokyo, Milan, Mexico City, São Paulo, Bangalore and Istanbul.
About RichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.