RetailWeek — "How Amazon changed retailing"

RichRelevance Chief Scientist Darren Vengroff reflects on how Amazon changed retailing in UK’s Retail Week.

Amazon’s impact on retail has been remarkable. Its focus on technology and new ideas have produced innovations that set the bar for the industry.

Read the full article on Retail Week

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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