RichRelevance CEO David Selinger Tapped by White House Business Council

White House Business Council and Business Forward event brings California technologists, entrepreneurs and business leaders to Washington D.C. to meet and strategize with White House officials

San Francisco, CA – June 22, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced that CEO David Selinger was selected among an elite group of executives to share his vision and expertise at the White House Business Council and Business Forward roundtable on June 18 in Washington, D.C. The program is designed to connect California business leaders, entrepreneurs and technologists with White House policymakers to discuss key regional economic issues.

“I was honored to be selected to participate in this important and inspiring White House event,” said David Selinger, CEO of RichRelevance. “The executive branch is very forward-thinking in terms of technology and innovation, and they are clearly committed to integrating both the act and the spirit of entrepreneurship into their plan for sustainable recovery. It brings a sense of pride that RichRelevance will be a part of this critical component for America’s future economic leadership.”

The event engaged California leaders in a dialog on job creation, competitive effectiveness and innovation with White House staff and policymakers, including Mark Doms, Chief Economist, U.S. Department of Commerce, as well as senior staff from The Office of Policy Development; The Office of Science and Technology Policy; The White House Business Council; and others.  The White House selected Selinger and the other California leaders to share insights to help inform policy creation on economic issues that affect the California business landscape.

“As the Obama Administration continues to roll out new technology initiatives, this cohort came to the table with thoughtful feedback and great ideas,” said Bert Kaufman, Executive Director of Business Forward. “They represent the best of the Silicon Beach entrepreneurial eco-system and will be an important sounding board for policy makers in the coming months.”

For more information regarding the event, please visit

About Business Forward
Through Business Forward, America’s most respected companies come together to help bring more business leaders into the policymaking process. At the core of Business Forward’s activities are a series of roundtables and briefings taking place around the country and in Washington, D.C. In the first half of 2012, more than 2000 local business leaders from 500 cities will travel to the White House to brief the President’s economic advisers. For more information, visit .

About RichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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