RichRelevance to Host “Future of Shopping” Event in New York City

Program headlined by best-selling author and retail expert Paco Underhill in conversation with veteran and RichRelevance CEO David Selinger

San Francisco, CA – June 11, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced ’The Future of Shopping’ in New York City on June 14.  Featuring David Selinger, former head of Amazon’s personalization R&D team and CEO of RichRelevance, and Paco Underhill, retail expert and best-selling author of the books Why We Buy, Call of the Mall and What Women Want, the event will delve into the emergence of the always-connected Super Consumer, who typically knows more about products and pricing than store employees – and provides a playbook for retailers and brands to understand how she shops and – most importantly – how to win her loyalty.

“The companies that will define the future of retail and branding are not necessarily those that have the bright, shiny new application or shopping widget, but those that know their customers best,” said Selinger. “We want to arm marketers and e-commerce professionals with the best practices they need to transform their customer data and insights into smart data that can drive the omni-channel experience.”

“Today’s level of access and connectivity empowers the Super Consumer to redefine brands from the bottom-up,” said Underhill. “Brands can’t afford to succumb to the distraction of technological innovations, but instead must hearken back to their roots in merchandising and marketing, remembering that while technology may accelerate the pace of change, it may not always be the appropriate response.”

This invitation-only event will offer an energetic discussion full of practical insights and take-aways, including a look at how to leverage existing assets to maximize the customer experience and insight into who is succeeding and who has an opportunity to improve. The program includes:

  • Sharing best practices from leading retailers and brands around the world that are innovating in the new “omni-channel” retail and branding environment
  • Turning ‘big data’ into ‘smart data’ to develop key insights to drive the strategy and tactics for the future of your retail establishment and brand in shopping
  • How to cultivate a brand that uses local, sustainable and community-nurturing practices that the new customer environment demands
  • New ways to remain competitive with online-only retailers and serve customers by leveraging the advantage of the physical store
  • Understanding how women are becoming the most important segment for the future of your business

Retailers and brand interested in the event should request an invite by emailing: sb (at) richrelevance (dot) com.

About Envirosell
Founded by Paco Underhill, Envirosell is the premier consumer behavior research and consulting agency for commercial environments, integrating analysis of layout, merchandising and operations. With 25 years of experience conducting in-store research for major consumer product manufacturers, retailers, banks, restaurants and design agencies, Envirosell boasts a client list that includes almost half of the Fortune 50 list. To each project Envirosell brings internationally recognized experience and unmatched processing skills, understanding the dynamics of shopping behavior and the factors that impact the customer experience as well as the actual purchase decision. Envirosell is based in New York with offices in London, Seoul, Bangkok, Tokyo, Milan, Mexico City, São Paulo, Bangalore and Istanbul.

About RichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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