How effective is Facebook as a marketing tool for retailers? It depends which study you believe.
According to RichRelevance, Facebook is dominant as a source of traffic for online retailers, and shoppers who enter retail sites via Facebook browse more pages and make more total purchases, but shoppers driven to those sites via Pinterest spend more money.
Facebook beats out Pinterest and Twitter for driving the most traffic to retail sites.
Facebook makes up for a staggering 86 percent of retail traffic, while Pinterest drives 12 percent and Twitter 3 percent, according to an infographic by commerce consultants Rich Relevance.
To be fair, Facebook has the most users of the three.
Still, it’s interesting to see Facebook driving so much social traffic, given recent doubts about whether its useful for retailers.
Enterprise software veteran and founding Baynote sales executive brings nearly 20 years of experience in strategic sales and leadership
San Francisco, CA – Oct. 2, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced the appointment of Andrew Keenan as Vice President of Sales for RichRelevance’s retail division. A veteran of Oracle, Netsuite, Siebel and Baynote, Keenan has nearly 20 years of executive experience in enterprise technology sales, with an emphasis on CRM, ecommerce platforms and personalization engines. In his new role, Keenan is immediately responsible for strategically expanding the RichRelevance Retail team as retailers around the globe embrace the company’s innovative personalization suite to increase sales, drive customer engagement, and enable new revenue streams.
When it comes to the land of retail more shoppers doesn’t necessarily mean better numbers for retailers. Having been involved in the retail sector for decades, I have come to realize that while foot traffic is very important, it’s really about the average ticket sale. RichRelevance’s latest study demonstrates that point. While Facebook may be winning the traffic battle, Pinterest is driving the highest average spending per online shopping session.
RichRelevance powers personalized shopping experiences for the world’s largest and most innovative retail brands, including Wal-Mart, Sears, Target and others. In a recent study, the company analyzed nearly 700 million shopping sessions to benchmark the performance of Facebook, Twitter and Pinterest as drivers of traffic to retail sites.
Why We Buy author Paco Underhill and RichRelevance founder David Selinger to host industry salon that illuminates the consumer trends and behavior that will define this year’s holiday shopping season
San Francisco, CA – Sept. 18, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced “The Future of Shopping” in San Francisco on September 18. Hosted by David Selinger, former head of Amazon’s personalization R&D team and CEO of RichRelevance, and Paco Underhill, retail expert and best-selling author of the books Why We Buy, Call of the Mall and What Women Want, the salon brings together influencers and top retail brands for a fresh perspective on the changing ways that consumers research and buy products – and how they can adapt [react]. More information on the event, which runs from 11:00 a.m. to 1:30 p.m. PST at the City Club of San Francisco, is available here.
A new study finds that Pinterest is proving to be quite valuable for online retailers. While it trails Facebook in a variety of metrics, it’s gaining ground in those, and is leading in one very important metric. Plus, Facebook’s dominance only stands to increase Pinterest’s value within the other metrics.