RichRelevance Welcomes Andrew Keenan as Vice President of Retail Sales

Enterprise software veteran and founding Baynote sales executive brings nearly 20 years of experience in strategic sales and leadership

San Francisco, CA – Oct. 2, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced the appointment of Andrew Keenan as Vice President of Sales for RichRelevance’s retail division. A veteran of Oracle, Netsuite, Siebel and Baynote, Keenan has nearly 20 years of executive experience in enterprise technology sales, with an emphasis on CRM, ecommerce platforms and personalization engines. In his new role, Keenan is immediately responsible for strategically expanding the RichRelevance Retail team as retailers around the globe embrace the company’s innovative personalization suite to increase sales, drive customer engagement, and enable new revenue streams.

“The best retailers in the world choose RichRelevance to bring the power of personalization to online retail, and we are known for delivering the results that our clients need to stay ahead in a competitive market,” said Rick Fawcett, General Manager of RichRelevance Retail. “As our business shifts into hyper-growth, Andrew brings the skills that our organization and clients need now. He is a phenomenal leader who understands both the technology and business problems that large retailers must solve, and the opportunities to innovate a new consumer experience. We are excited to welcome him to the RichRelevance team.”
Developed by the architects of’s recommendation technology, RichRelevance enables retailers to deliver dynamic, tailored experiences that put the customers at the center of retail strategy. In aggregate, RichRelevance’s clients represent more than 30% of online retail and today the company serves six of the top 10 US retailers in ecommerce, as well as seven of the top 50 leading UK/EU online retailers. The company serves more than 850 million product recommendations daily and has delivered more than $5.5 billion in attributable sales for its retail clients to date.

“As more and more shoppers turn online to research and purchase, personalization is the key to delivering a better customer experience that drives online and in-store sales,” said Keenan. “RichRelevance’s corporate leadership, powerful technology and strategic vision place the company in a unique position to help retailers see the most value from personalization. I am very excited to be a part of the company at this exciting time in ecommerce.”

A seasoned Silicon Valley executive, Keenan brings a track record of success in SaaS and traditional enterprise software sales. He was the founding Vice President of Sales at recommendations provider Baynote, growing the company from zero to $11M in revenue. While at Baynote, Keenan built and oversaw a global sales team, as well as cultivated business development and partner strategies, ensuring that staff, structure and processes were aligned for maximum sales volume. During his tenure at Baynote, he also developed the go-to-market strategies for expanded offerings like Media and Targeted Advertising.
Prior to Baynote, Keenan served as Vice President of Sales for enterprise software vendors Ketera and Netsuite where he designed, developed and led strategic sales teams that successfully targeted mid to large enterprises. He began his career at some of largest technology companies in the world, leading sales teams at Oracle, Sagent Technologies, and Siebel Systems. He most recently served as Vice President of Sales and Marketing at Ascentis, where he held full P&L responsibility for both the sales and marketing functions.

Additional Resources:
• More information on RichRelevance retail solutions is available here.
• Connect with RichRelevance on Facebook and Twitter for updates and news.

RichRelevance delivers over 850 million product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5.5 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows brands to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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