RichRelevance Brings “Future of Shopping” to San Francisco

Why We Buy author Paco Underhill and RichRelevance founder David Selinger to host industry salon that illuminates the consumer trends and behavior that will define this year’s holiday shopping season

San Francisco, CA – Sept. 18, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced “The Future of Shopping” in San Francisco on September 18.  Hosted by David Selinger, former head of Amazon’s personalization R&D team and CEO of RichRelevance, and Paco Underhill, retail expert and best-selling author of the books Why We Buy, Call of the Mall and What Women Want, the salon brings together influencers and top retail brands for a fresh perspective on the changing ways that consumers research and buy products – and how they can adapt [react].  More information on the event, which runs from 11:00 a.m. to 1:30 p.m. PST at the City Club of San Francisco, is available here.

“The rise of today’s mobile technologies and social media applications is having a profound impact on retailing and branding,” said Underhill.  “Retailers must embrace these new consumers and evolve their marketing strategies in response to consumer behavior or risk being left behind.”

“The retailers who will win this holiday season are the ones who know their customers best – not as an online, mobile or in-store shopper but as a single, valued customer,” said Selinger. “As technology transforms, there is tremendous opportunity to serve consumers in a whole new way, going beyond the bright, shiny new application or shopping widget to innovate real retail change.”

This invitation-only event, which has attracted a full house in New York and London, will offer an energetic presentation full of practical take-aways, including a look at how to leverage existing assets to maximize the customer experience and insight into who is succeeding and who has an opportunity to improve. The program includes:

  • Sharing best practices from leading retailers and brands around the world that are innovating in the new “omni-channel” retail and branding environment
  • Turning ‘big data’ into ‘smart data’ to develop key insights to drive the strategy and tactics for the future of your retail establishment and brand in shopping
  • How to cultivate a brand that uses local, sustainable and community-nurturing practices that the new customer environment demands
  • New ways to remain competitive with online-only retailers and serve customers by leveraging the advantage of the physical store
  • Understanding how women are becoming the most important segment for the future of your business

Retailers and brands interested in the event should request an invite by emailing:

About Envirosell
Founded by Paco Underhill, Envirosell is the premier consumer behavior research and consulting agency for commercial environments, integrating analysis of layout, merchandising and operations. With 25 years of experience conducting in-store research for major consumer product manufacturers, retailers, banks, restaurants and design agencies, Envirosell boasts a client list that includes almost half of the Fortune 50 list. To each project Envirosell brings internationally recognized experience and unmatched processing skills, understanding the dynamics of shopping behavior and the factors that impact the customer experience as well as the actual purchase decision. Envirosell is based in New York with offices in London, Seoul, Bangkok, Tokyo, Milan, Mexico City, São Paulo, Bangalore and Istanbul.

About RichRelevance.
RichRelevance delivers over 850 million product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5.5 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows brands to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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