Business Insider — "Facebook Drives The Most Traffic To Retail Sites"

Facebook beats out Pinterest and Twitter for driving the most traffic to retail sites.

Facebook makes up for a staggering 86 percent of retail traffic, while Pinterest drives 12 percent and Twitter 3 percent, according to an infographic by commerce consultants Rich Relevance.

To be fair, Facebook has the most users of the three.

Still, it’s interesting to see Facebook driving so much social traffic, given recent doubts about whether its useful for retailers.

Read more on Business Insider

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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