RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

Study notes readiness towards biometric logins

Customer identity management firm Gigya has found that consumers are increasingly eager to use biometric security to authenticate online logins, amid rising concerns over data privacy. Gigya’s report, called “The 2015 State of Consumer Privacy & Personalization”, stated that 32% of UK and 41% of US consumers say that they would be comfortable logging in to a site or mobile app using their thumbprint or a face/eye scan.

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Facial recognition: A creep factor too far in retail?

For marketers, it’s important to push the boundaries. And there’s arguably no better place than retail in which to do so, right now.

Despite global retail spending topping $22 trillion in 2014, footfall numbers for local shopping centres were still in decline, as of March this year.

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Face recognition a step too far

READING: UK consumers are happy with many aspects of personalisation but draw the line at the use of facial recognition technology when entering stores a new survey has found.

RichRelevance, an omnichannel personalisation company, polled 1,049 consumers in the UK on their attitudes to in-store personalisation, and found that while they regarded some connections as “cool”, others were decidedly “creepy”.

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Shoppers rate in-store personalisation tactics from cool to creepy

UK consumers welcome most in-store personalisation and offers but reject facial recognition technology, according to a new survey of 1,000 people.

The Creepy or Cool? Survey has been carried out by personalisation specialist RichRelevance. It finds that 72 per cent of UK consumers find personalisation of product recommendations based on purchasing habits to be cool. Shoppers also welcome location-based personalisation in-store, with 63 per cent giving that a cool rating.

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Facial recognition ‘a marketing step too far’ for most shoppers

The study of over 1,000 UK consumers also found that Londoners are most open to digital enhancements to shopping, while Yorkshire folks find it the most “creepy”.

The survey “Creepy or Cool”, released by personalisation specialists RichRelevance, asked UK consumers to rate various new digital enhancements to the shopping experience (such as facial recognition, promotional offers delivered to smartphones, interactive maps using location tracking in store, and even product recommendations inside the changing room) as either “creepy” or “cool”.

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Seven in ten UK shoppers find facial recognition technology 'creepy'

68% of UK shoppers would find facial recognition tech that identifies age to display recommendations ‘creepy’, according to RichRelevance.

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