Face recognition a step too far

READING: UK consumers are happy with many aspects of personalisation but draw the line at the use of facial recognition technology when entering stores a new survey has found.

RichRelevance, an omnichannel personalisation company, polled 1,049 consumers in the UK on their attitudes to in-store personalisation, and found that while they regarded some connections as “cool”, others were decidedly “creepy”.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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