Facial recognition ‘a marketing step too far’ for most shoppers
The study of over 1,000 UK consumers also found that Londoners are most open to digital enhancements to shopping, while Yorkshire folks find it the most “creepy”.
The survey “Creepy or Cool”, released by personalisation specialists RichRelevance, asked UK consumers to rate various new digital enhancements to the shopping experience (such as facial recognition, promotional offers delivered to smartphones, interactive maps using location tracking in store, and even product recommendations inside the changing room) as either “creepy” or “cool”.
