Study notes readiness towards biometric logins

Customer identity management firm Gigya has found that consumers are increasingly eager to use biometric security to authenticate online logins, amid rising concerns over data privacy. Gigya’s report, called “The 2015 State of Consumer Privacy & Personalization”, stated that 32% of UK and 41% of US consumers say that they would be comfortable logging in to a site or mobile app using their thumbprint or a face/eye scan.

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